Le meilleur de la créativité publicitaire européenne.
Surnommés “les Cannes Lions de l’Europe”, les Eurobest sont en effet l’équivalent continental du prestigieux festival cannois. Tous deux sont d’ailleurs organisés par la même maison mère Ascential. Festival majeur du circuit international, les Eurobest distinguent depuis 34 ans les campagnes publicitaires les plus créatives du vieux continent. Ce périmètre géographique restreint favorise donc la créativité publicitaire française, qui s’y hisse souvent encore plus haut qu’à Cannes et ce cru 2022 confirme cette belle habitude avec 5 Grands Prix et de nombreux Prix !
“Eurobest is Europe’s most established and recognised awards for creativity.”
Les Grands Prix des Eurobest 2022
Parmi les 25 disciplines distinguées, ces 4 campagnes ont reçu 2 Grands Prix chacune :
- 🇫🇷 Brand Experience & Activation + Mobile: Back Market – “Hack Market”, by Marcel, Paris.
- Creative Data + Glass, The Award For Change: Dove – “Toxic Influence”, by Ogilvy, London.
- Direct + PR: Polycam, UNESCO, Blue Shield – “Backup Ukraine” , by Virtue Worldwide, New York.
- Film + Film Craft: Samsung – “The Spider And The Window”, by Leo Burnett, Frankfurt.
Ces campagnes ont quant à elles reçu 1 Grand Prix :
- Creative Business Transformation: Heineken – “The Unwasted Beer”, by Publicis Milan and Dublin.
- Creative Commerce: Volvo – “Street Configurator”, by FamousGrey, Brussels.
- 🇫🇷 Creative Effectiveness: Renault – “Village Électrique”, by Publicis Conseil, Paris.
- Creative Strategy: D’Ieteren – “Reduce The Ride”, by Happiness, an FCB Alliance, Brussels.
- Design: Penguin Random House Portugal – “Portuguese (Re)Constitution” , by FCB Lisbon.
- Digital Craft: Adobe – “Adobe X Bowie”, by Dentsu Creative, Amsterdam.
- Entertainment: Prime Video – “Staraoke”, by Ogilvy, Milan.
- 🇫🇷 Grand Prix for Good: Women in Games – “Gender Swap”, BETC, Paris.
- Healthcare: Spanish Ministry of Consumer Affairs – “Sugar Kids”, by VMLY&R HEALTH, Madrid.
- Industry Craft: Molson Coors – “Chillboards”, by NORD DDB Copenhagen, adam&eveDDB London, and DDB Chicago.
- Innovation: Dot Incorporation – “Dot Pad. The First Smart Tactile Graphics Display”, by Serviceplan Munich and Serviceplan Seoul.
- Integrated: Heineken – “The Night is Young”, by Publicis, Milan.
- Media: IKEA – “Cirkulär”, by Accenture Song, Copenhagen.
- Outdoor: Affinity – “Neverending Chase”, by Havas, Milan.
- 🇫🇷 Print & Publishing: Distance – “Outlaw Runners”, by BETC, Paris.
- Radio & Audio: Burger King – ‘Did he upgrade or downgrade?’, ‘Mom but not his Mom’ and ‘Unsustainable Children’, by David, Madrid.
- Social & Influencer: Heineken – “The Virtual Heineken Silver”, by Publicis, Milan.
“The Eurobest awards exist to champion and celebrate creative excellence across the region, recognising work that is ground-breaking, bold and driving the future of the industry.”
Les Prix Spéciaux des Eurobest 2022
- Agency of the Year: 1 Publicis Italy, Milan ; 2 BETC, Paris ; 3 Marcel, Paris ; 4 Publicis Conseil, Paris ; 5 adam&eve DDB, London.
- Independent Agency of the Year: 1 Philipp und Keuntje, Hamburg ; 2 Jung von Matt, Hamburg ; 3 Serviceplan, Munich ; 4 Seven One Ad Factory, Unterfohring + White Rabbit Budapest ; 5 Herezie, Paris + Jung Von Matt, Vienna.
- Network of the Year: 1 Publicis Worldwide ; 2 DDB Worldwide ; 3 Ogilvy ; 4 BETC ; 5 Leo Burnett.
- Media Network of the Year: 1 dentsu X ; 2 iProspect ; 3 MediaCom ; 4 OMD Worldwide ; 5 Havas Media Group + PHD Worldwide.
- Eurobest Golden Palm: 1 Zauberberg Productions, Germany ; 2 B-Reel Films, Sweden ; 3 Artisans du Film, France ; 4 Iconoclast, Germany ; 5 New-Land, Sweden.
Retrouvez tous les palmarès publicitaires de l’année 2022 ici : AWARDS
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