A legendary advertising festival.
Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest campaigns of the year across 16 categories, with a special focus on craft and design. With this great age, it’s the oldest of all festivals dedicated to advertising creativity.
Every year, not much of its ‘Cube’ trophies rare awarded, making them so valuable. During this 102nd edition, 11,198 creations from 59 different countries were registered and judged, which is more than in 2022. In the end, only 106 Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits have been awarded.
You will find below the big winners, the ‘Best of Disciplines’ Grand Prix, as well as the only ‘Black Cube’ awarded this year, and a special focus on the French palmarès.
The ‘Best of Discipline’ Grand Prix from the ADC 2023
The Brooklyn Film Festival and Molson Coors have been awarded by 2 ‘Best of Disciplines’ awards each, respectively in the Brand / Communication Design + Illustration categories ; and in the Advertising + Typography categories.
| CATEGORY | BRAND | CAMPAIGN | AGENCY |
| Advertising | Molson Coors | Chillboards | DDB Chicago ; adam&eveDDB London ; NORD DDB CPH Copenhagen |
| Apparel | Adidas Originals | Ozworld | Jam3 ; Media.Monks Amsterdam |
| Architecture | Novartis | Zero-Energy Media Facade | iart Basel ; AMDL CIRCLE ; Michele De Lucchi Milano |
| Artificial Intelligence | Toyota Mobility Foundation | Voice Watch | Dentsu Tokyo ; Data Artist Inc. ; Dentsu Live ; Shindii |
| Brand / Comm. Design | Brooklyn Film Festival | Something To Offend Everyone | MullenLowe New York |
| Brand-Side / In-House | Squarespace | The Singularity | Squarespace NY with Q Department NY, Final Cut NY, and Smuggler NY/LA |
| Experiential Design | Michelob ULTRA | McEnroe vs McEnroe | FCB New York |
| Gaming | OLG | Chatham Plays On | The Hive Toronto ; MLB New York |
| Illustration | Brooklyn Film Festival | Something To Offend Everyone | MullenLowe New York |
| Interactive | Dell and Intel | I Will Always Be Me | VMLY&R New York |
| Motion / Film Craft | Telefonica Movistar | Shout | VMLY&R Mexico |
| Packaging Design | Dia Elis | Dia Elis | G Design Studio Athens |
| Product Design | Dot Incorporation | Dot Pad | Serviceplan Germany Munich ; Serviceplan Korea Seoul |
| Photography | The New Yorker | Waiting for the School Bus in Uvalde | The New Yorker, New York |
| Publication Design | China People’s Education Press | Chinese Nursery Rhymes | Rang Li Stockholm |
| Typography | Molson Coors | Chillboards | DDB Chicago ; adam&eveDDB London ; NORD DDB CPH Copenhagen |
The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to Dell Technologies and Intel, for the “I Will Always Be Me” campaign created by VMLY&R New York. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.
The ‘ADC Designism Cube’, for the entry that best encourages positive societal and political change, also went to Molson Coors’ “Chillboards”, created by DDB Chicago, with adam&eveDDB London, and NORD DDB CPH Copenhagen.
The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.
The Special Awards from the ADC 2023
| Agency of the Year | MullenLowe (New York) |
| Boutique Agency of the Year | Bickerstaff.734 (Kyiv) + Josephmark (Brisbane & Los Angeles) |
| Brand-Side Agency of the Year | Squarespace (New York) |
| Design Team of the Year | The New York Times Magazine (New York) |
| Boutique Design Studio of the Year | G Design Studio (Athens) |
| Network of the Year | VMLY&R |
| Production Company of the Year | Smuggler (New York & Los Angeles) |
| Music & Sound Company of the Year | JSM Music (New York) |
| Brand of the Year | Squarespace |
| Non-profit Client of the Year | Brooklyn Film Festival |
| Freelancer of the Year | Greg Miller, Greg Miller Photography, Mansfield Center |
| Members’ Choice Award | Black & Abroad “The Black Elevation Map”, by Performance Art Toronto |
The French palmarès from the ADC 2023
This year, the work of 5 agencies and 2 independent artists has been awarded. With 2 Silver and 1 Merit, Havas Play is France’s most awarded creative agency at the ADC 2023. Its Adopt A Mod campaign for La SPA is this year’s most awarded French campaign, watch it below.
| AGENCY | BRAND | CAMPAIGN | CATEGORY | AWARD |
| Capsule Studio | Skydance Interactive | Behemoth | Gaming | Silver |
| DDB Paris | Volkswagen | Inside Jobs | Advertising | Bronze |
| DDB Paris | Volkswagen | Inside Jobs | Experiential Design | Merit |
| Havas Play | La SPA | #AdoptAMod | Advertising | Merit |
| Havas Play | La SPA | #AdoptAMod | Advertising | Silver |
| Havas Play | La SPA | #AdoptAMod | Gaming | Silver |
| Jean François Porchez | Typofonderie | Austerlitz | Typography | Merit |
| Leslie David Studio | Sowvital | Love Thy Plants | Packaging Design | Merit |
| Marcel | Back Market | Hack Market | Advertising | Merit |
| Marcel | Back Market | Hack Market | Interactive | Merit |
| Marcel | Back Market | Hack Market | Interactive | Merit |
| Stink Films | Universal Music | Woodkid – Reactor | Motion, Film Craft | Bronze |
| Stink Films | Universal Music | Woodkid – Reactor | Motion, Film Craft | Silver |
Keep up with the biggest advertising festivals : 2023 ADVERTISING PALMARÈS
[…] ADC 2023: the big winners and greatest campaigns […]
[…] ADC 2023: the big winners and greatest campaigns […]