The top campaigns of the year.
The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of the legendary advertising festival’s most demanding categories. We can expect these campaigns to win big at this year’s Cannes Lions, but anyway being one of the only 17 campaigns shortlisted is this prestigious category is already a massive achievement.
This year the Cannes Lions’ Titanium jury president is David Droga, CEO & Creative Chairman, of Accenture Song Global. Founder of Droga5, he’s been honoured with the ‘Lion of St. Mark’ at Cannes Lions 2017, the award that recognizes an individual who has made “a significant and outstanding contribution to creativity in our industry”.
“The Dan Wieden Titanium Lions celebrate game-changing creativity.”
In tribute to the advertising icon Dan Wieden, Co-Founder of Wieden+Kennedy, the Cannes Lions festival has renamed the Titanium Lions category to ‘The Dan Wieden Titanium Lions’ in November 2022, 2 months after his loss. Some of the categories past winners include Kiyan Prince – “Long Live The Prince” in 2022, Essity – “Women Pain Stories” in 2021, Burger King – “The Whopper Detour” in 2019 or even Palau Islands – “Palau Pledge” in 2018.
You will find below an overview of these 17 shortlisted and super creative campaigns, as well as all their case studies. If you watch only 17 campaigns from the Cannes Lions 2023, make sure it’s these ones!
| BRAND | CAMPAIGN | AGENCY |
| Apple | The Greatest | Apple, Cupertino |
| Augmental | Mouthpad^ |
Wunderman Thompson, Lima
|
| Budweiser | Bring Home The Bud | Wieden+Kennedy, New York |
| CALM x ITV | The Last Photo | Adam&EveDDB, London |
| Castle Lager | Bread Of The Nation | Ogilvy South Africa, Cape Town |
| Clash Of Clans | Clash From The Past | Wieden+Kennedy, Portland |
| Congresso Em Foco | Transparency Card | AKQA, Sao Paulo |
| Corona | Corona Extra Lime | David, Bogotá |
| Darty | Long-Lasting Reviews | Publicis Conseil, Paris |
| Intel | Certified Human | Dentsu Creative, Chicago |
| Korean N.P.A. | Knock Knock | Cheil Worldwide, Seoul |
| Mastercard | Where To Settle | McCANN, Warsaw |
| Microsoft | ADLaM | McCANN, New York |
| Nikkei Inc. | Well-Being Index | Dentsu Inc., Tokyo |
| Partners Life | The Last Performance | Special, Auckland |
| Raid | Certified Care | Energy BBDO, Chicago |
| The Gov. Of Tuvalu | The First Digital Nation |
The Monkeys, Part Of Accenture Song, Sydney
|
https://www.youtube.com/watch?v=ZO_Hs2nDpT8
The 2023 Dan Wieden Titanium Lions jury
- President: David Droga CEO Acccenture Song, Global.
- Jane Lin-Baden, CEO Publicis Groupe, APAC.
- Kate Rouch, CMO Coinbase, Global.
- Marcel Marcondes, CMO AB InBev, Global.
- Piyush Pandey, Chairman of Global Creative & Executive Chairman Ogilvy, Global and India.
- Susan Credle, Global Chair & Global Chief Creative Officer FCB, Global.
- Susan Hoffman, Chief Creative Officer, Wieden+Kennedy, USA.
- Ukonwa Ojo, CEO Zaia Ventures, USA.
- Vicki Maguire, Chief Creative Officer Havas London, UK.
- Yang Yeo, Creative Officer, Hakuhodo International, APAC.
Stay tuned to my Twitter and my LinkedIn to get the best from the Cannes Lions 2023!
The Cannes Lions' 2023 Titanium shortlist is out! 🔥
Here are the 17 greatest campaigns of the year, according to the category celebrating "game-changing creativity". #CannesLions pic.twitter.com/r4WjttQaMH
— Matthieu Etienne (@LLLLITL) June 6, 2023
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