The very best of Art Direction.
All the Grand Prix from the ADC Annual Awards 2024
Here they are, all conveniently gathered into one comprehensive table. Check the table to find the category, brand, campaign or agency that interests you, and scroll down to watch the associated case study. Based on cumulative points for all awards won this year, FCB New York was crowned ADC 103rd Annual Awards ‘Agency of the Year’. The agency won a total of three Best of Disciplines, nine Gold Cubes, three Silver, three Bronze, and four Merits. Enjoy these amazing pieces of work!
CATEGORY | BRAND | CAMPAIGN | AGENCY |
ADC Black Cube | Microsoft | ADLaM | McCann, New York |
Typography | Microsoft | ADLaM | McCann, New York |
A.I. | Michelob Ultra | Dreamcaster | FCB, New York |
Experiential | Michelob Ultra | Dreamcaster | FCB, New York |
Interactive | Michelob Ultra | Dreamcaster | FCB, New York |
Advertising | Makro | Life Extending Stickers | VML & Grey, Bogotá |
Brand Design | Makro | Life Extending Stickers | VML & Grey, Bogotá |
Apparel | AIZOME | AIZOME Ultra | Serviceplan, Munich |
Architecture | Silk Road Int. | Wu Jian’an Solo Exhibition | PILLS, Beijing |
Brand-Side | Squarespace | Marty & Francesca | Squarespace, New York |
Gaming | Most Searched Playground | Google, Mountain View | |
Illustration | JR Group | My Japan Railway | Dentsu, Tokyo |
Film Craft | Hornbach Baumarkt | The Square Meter | Heimat TBWA\, Berlin |
Packaging | Avamposto Gin | Avamposto Gin | OlssønBarbieri, Oslo |
Photography | NYT Magazine | A Boy’s Life on the Front Lines | NYT Magazine, New York |
Product | Koushi | Shellmet | TBWA\ Hakuhodo, Tokyo |
Publication | Nanjing Uni. Press | Cuban Chinese | Weiwei Zhou, Nanjing |
“The One Club for Creativity exists to support and celebrate the success of the global creative community.”
The special awards from the 2024 ADC Awards
This year’s ADC 103rd Annual Awards “of the Year” winners are:
- Agency of the Year: FCB, New York.
- Boutique Agency of the Year: Banana Balloon, Shenzhen.
- Brand-Side Agency of the Year: Google Brand Studio, San Francisco.
- Design Team of the Year: The New York Times Magazine, New York.
- Boutique Design Studio of the Year (tie): OlssønBarbieri Oslo, and PILLS Beijing.
- Network of the Year: FCB.
- Global Production Company of the Year: Helo, West Hollywood.
- Music & Sound Company of the Year (tie): Citizen Music New York, and DaHouse Audio Los Angeles.
- Brand of the Year: Michelob ULTRA (AB InBev).
- Non-profit Client of the Year: Digital Public Library of America.
- Freelancer of the Year (as selected by The One Club and Working Not Working): Michelle Watt, Brooklyn.
- Members’ Choice Award: Apple’s “Fuzzy Feelings” by TBWA\Media Arts Lab, Los Angeles.
“ADC has championed craft, design, and innovation for more than a century, and it all comes together during Creative Week, as the year’s very best in design, illustration, photography, motion, interactive, advertising and other disciplines are awarded the coveted ADC Cube.”
The case studies from the 2024 ADC Awards Grand Prix
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ADC Black Cube + Typography Grand Prix: Microsoft – “ADLam” by McCann, New York.
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Artificial Intelligence Grand Prix + Experiential Grand Prix + Interactive Grand Prix: Michelob Ultra (AB InBev) – “Dreamcaster” by FCB & 456 Studios, New York.
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Advertising Grand Prix + Brand and Communication Design Grand Prix: Makro Colombia – “Life Extending Stickers” by Grey and VML, Bogota.
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Apparel, Accessory, Footwear Design Grand Prix: AIZOME – “AIZOME Ultra” by Serviceplan, Munich.
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Architecture, Interior, Environmental Design Grand Prix: Silk Road International Art Exchange Center and CAFA Art Museum – “Wu Jian’an Solo Exhibition” by PILLS, Beijing.
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Brand-Side, In-House Grand Prix: Squarespace – “Marty & Francesca Maker a Website” by Squarespace New York and Superprime Los Angeles.
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Gaming Grand Prix: Google – “The Most Searched Playground” by Google Mountain View and Google Brand Studio San Francisco.
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Illustration Grand Prix: JR Group – “My Japan Railway” by Dentsu, Tokyo.
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Film Craft Grand Prix: Hornbach Baumarkt AG – “The Square Meter” by Heimat TBWA\ Germany, Berlin ; Revolver, Sydney ; and Tony Petersen Film, Berlin.
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Packaging Design Grand Prix: Avamposto Gin – “Avamposto Gin” by OlssønBarbieri, Oslo.
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Photography Grand Prix: The New York Times Magazine – “A Boy’s Life on the Front Lines” by The New York Times Magazine, New York.
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Product Design Grand Prix: Koushi Chemical Industry and Sarufutsu Village – “Shellmet” by TBWA\ Hakuhodo, Tokyo ; Quantum, Tokyo ; and Robot Communications Tokyo.
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Publication Design Grand Prix: Nanjing University Press – “Cuban Chinese” by Weiwei Zhou, Nanjing.
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