Cannes Lions 2024: Watch All the Grand Prix Here

The World’s Most Creative Campaigns of the Year. 

Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence, and 2024 marks the 71st edition of this illustrious event. As the world gathers to celebrate groundbreaking ideas and innovation in marketing, the anticipation builds to see which campaigns will claim the coveted Grand Prix awards across the 30 categories (see the 2024 Awards Map at the bottom of this post).

In this comprehensive report, we bring you an exclusive look at all the Grand Prix winners from Cannes Lions 2024, complete with in-depth case studies of the campaigns that set new standards in creativity. From emotionally charged narratives to technological marvels, these winning entries are a testament to the power of creativity in shaping our world. Dive in and explore the campaigns that wowed the judges and left a lasting impact on the global stage.

All the Grand Prix from the 2024 Cannes Lions 

Special Awards from the 2024 Cannes Lions

• Creative Company of the Year: 1. WPP ; 2. Omnicom ; 3. Interpublic Group.
• Network of the Year: 1. Ogilvy ; 2. Publicis Worldwide ; 3. DDB Worldwide.
• Independent Network of the Year: 1. Rethink ; 2. Edelman ; 3. Serviceplan Agenturgruppe.
• Agency of the Year: 1. Publicis Conseil, Paris ; 2. Rethink, Toronto ; 3. Ogilvy, New York.
• Independent Agency of the Year: 1. Rethink, Toronto ; 2. Edelman, London ; 3. Klick Health, Toronto.
• Palme d’Or: 1. Smuggler, United States ; 2. Revolver, Australia ; 3. Uncharted Limbo Collective, United Kingdom ; 4. O Positive, United States ; 5. Iconoclast, France.
• Creative Brand of the Year: 1. Coca-Cola ; 2. Heineken ; 3. Apple.

Agency of the Year by Track: 

• Agency of the Year – Classic: Lola Mullenlowe, Madrid, Spain.
• Agency of the Year – Craft: FCB, New York, United States.
• Agency of the Year – Engagement: Rethink, Toronto, Canada.
• Agency of the Year – Entertainment: Marcel, Paris, France.
• Agency of the Year – Experience: Publicis Conseil, Paris, France.
• Agency of the Year – Good: Ogilvy, Singapore.
• Agency of the Year – Strategy: Rethink, Toronto, Canada.

Independent Agency of the Year by Track: 

• Independent Agency of the Year – Classic: Rethink, Toronto, Canada.
• Independent Agency of the Year – Craft: 4Creative, London, United Kingdom.
• Independent Agency of the Year – Engagement: Rethink, Toronto, Canada. 
• Independent Agency of the Year – Entertainment: Modern Arts, Los Angeles, United States.
• Independent Agency of the Year – Experience: Rethink, Toronto, Canada.
• Independent Agency of the Year – Good: Edelman, London, United Kingdom.
• Independent Agency of the Year – Strategy: Rethink, Toronto, Canada.

Health 

• Healthcare Network of the Year: 1. FCB Health ; 2. Klick Health ; 3. Havas Health.
• Healthcare Agency of the Year: 1. AREA 23 (an IPG Health Network Company) New York, USA ; 2. Klick Health, Toronto, Canada ; 3. Havas Health, Manchester, UK.

Regional ‘Network of the Year’ Awards:

• Asia’s Network of the Year: Ogilvy. 
• Europe’s Network of the Year: Publicis Worldwide.
• Latin America’s Network of the Year: DDB Worldwide.
• MENA’s Network of the Year: BBDO Worldwide.
• North America’s Network of the Year:FCB.
• Pacific’s Network of the Year: BBDO Worldwide.
• Sub-Saharan Africa’s Network of the Year: TBWA Worldwide. 

All the Video Case Studies of the 2024 Cannes Lions Grand Prix

CLASSIC

• Audio & Radio Grand Prix: Specsavers – The Misheard Version (by Golin, London).

• Film Grand Prix: Orange – WoMen’s Football (by Marcel, Paris).

• Film Grand Prix: Sydney Opera House – Play It Safe (by The Monkeys, Sydney).

• Outdoor Grand Prix: Magnum – Find Your Summer (Corner, Doorstep, Stairs) (by Lola MullenLowe, Madrid).

• Outdoor Grand Prix: Pedigree – Adoptable (by Colenso BBDO, Auckland).

• Print & Publishing Grand Prix: Coca-Cola – Recycle Me (by Ogilvy, New York).

CLASSIC

• Design Grand Prix: Sol Cement – SightWalks (by Circus Grey, Lima).

• Digital Craft Grand Prix: Spotify – Spreadbeats (by FCB, New York).

• Film Craft Grand Prix: Hornbach – The Square Meter (by Heimat TBWA\, Berlin).

• Industry Craft Grand Prix: Frankfurter Allgemeine Zeitung – The 100th Edition (by Heimat TBWA\, Berlin).

ENGAGEMENT

• Creative B2B Grand Prix: JCDecaux – Meet Marina Prieto (by DAVID, Madrid).

• Creative Data Grand Prix: Mastercard – Room For Everyone (by McCann, Warsaw).

• Direct Grand Prix: Xbox – The Everyday Tactician (by McCann, London).

• Media Grand Prix: Mercado Libre – Handshake Hunt (by GUT, São Paulo).

• PR Grand Prix: Specsavers – The Misheard Version (by Golin, London).

• Social & Influencer Grand Prix: CeraVe – Michael CeraVe (by Ogilvy PR, New York).

ENTERTAINMENT

• Entertainment Grand Prix: WhatsApp – We Are Ayenda (by Creative X, Palo Alto).

• Entertainment For Gaming Grand Prix: Xbox – The Everyday Tactician (by McCann, London).

• Entertainment For Sport Grand Prix: Orange – WoMen’s Football (by Marcel, Paris).

EXPERIENCE 

• Brand Experience & Activation Grand Prix: Pop-Tarts – The First Edible mascot (by Weber Shandwick, New York).

• Creative Business Transformation Grand Prix: Philips – Refurb (by LePub, Amsterdam).

• Creative Commerce Grand Prix: Renault – Cars to Work (by Publicis Conseil, Paris).

• Innovation Grand Prix: KVI Brave Fund – Voice 2 Diabetes (by Klick Health, Toronto).

• Luxury & Lifestyle Grand Prix: Loewe x Suna Fujita.

GOOD 

• Sustainable Development Goals Grand Prix: Renault – Cars to Work (by Publicis Conseil, Paris).

• Glass ‘The Lion for Change’ Grand Prix: Vaseline – Transition Body Lotion (by Ogilvy, Singapore).

HEALTH 

• Health Grand Prix for Good: UN Women – Child Wedding Cards (by Impact BBDO, Dubai).

• Health & Wellness Grand Prix: Dramamine – The Last Barf Bag (by FCB, Chicago).

• Pharma Grand Prix: Siemens Healthineers – Magnetic Stories (by Area 23, New York).

STRATEGY 

• Creative Effectiveness Grand Prix: Heinz – It Has to Be Heinz (by Rethink, Toronto).

https://www.youtube.com/watch?v=vq2LJLKBuO8

• Creative Strategy Grand Prix: KPN – A Piece of Me (by Dentsu Creative, Amsterdam).

https://www.youtube.com/watch?v=k356d-HPKu0 

• Titanium Grand Prix: DoorDash – DoorDash All The Ads (by Wieden+Kennedy, Portland). 

The Cannes Lions’ ‘2024 Awards map’

Here is the structure followed by the Cannes Lions to reward advertising creations from around the world during this 71st edition. 8 main tracks and a flagship category: the Dan Wieden Titanium Lions.

CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

• Audio & Radio
• Film
• Outdoor
• Print & Publishing

CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

• Design
• Digital Craft
• Film Craft
• Industry Craft

ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.

• Creative B2B
• Creative Data
• Direct
• Media
• PR
• Social & Influencer

ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

• Entertainment
• Entertainment Lions for Gaming
• Entertainment Lions for Music
• Entertainment Lions for Sport

EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.

• Brand Experience & Activation
• Creative Business Transformation
• Creative Commerce
• Innovation
• Luxury & Lifestyle (new category introduced in 2024!)

GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

• Glass: The Lion for Change
• Sustainable Development Goals

HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

• Health & Wellness
• Pharma

STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

• Creative Effectiveness
• Creative Strategy

TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

• Dan Wieden Titanium