The World’s Biggest Creativity Festival.
The International Festival of Creativity, better known as “Cannes Lions,” returns for its 71st edition. It is renowned for recognizing the most creative advertising ideas of the year, some of which are particularly innovative or even revolutionary. In 2024, the competition is fiercer than ever, with brands and agencies from around the world submitting their work in 30 leading categories: check out the ‘Cannes Lions Awards Map 2024’ at the bottom of this article.
As an advertiser based in Amsterdam I keep a close eye on the Dutch advertising industry and the work developed in the country. Therefore below you will find the ranking of Dutch agencies and a detailed list of advertising campaigns from the Netherlands that have been shortlisted and awarded at Cannes Lions 2024.
Ranking of Dutch Agencies at Cannes Lions 2024
Last update: Friday, 21st, 9:00 PM.
The Cannes Lions are over! The 30 categories have revealed all their shortlists and prestigious awards, a pretty amazing year for the Dutch creative agencies!
- Awarded the only Dutch Gold Lions this year, AKQA Amsterdam is Cannes Lions’ 2023 ‘Most Creative Dutch Agency’.
- With 4 Silver and 2 Bronze, MediaMonks comes 3rd this year.
- The Netherlands got awarded 2 of the 34 Grand Prix, thanks to Dentsu Creative Amsterdam and LePub Amsterdam, ranking 2nd and 4th.
- TBWA\ Neboko got a Bronze and many shortlists, while the recently opened GUT Amsterdam turned its only shortlist into a Silver, and Upfield Amsterdam did the same but with a Bronze.
- In total, 7 Dutch creative agencies have been awarded at the 2024 Cannes Lions!
| AGENCE | POINTS | GP | GOLD | SILVER | BRONZE | Shortlist | |
| 1. | AKQA Amsterdam | 69 pts | . | 3 | 3 | . | 9 |
| 2. | Dentsu Creative Amsterdam | 59 pts | 1 | . | 3 | . | 12 |
| 3. | LePub Amsterdam | 45 pts | 1 | . | 1 | 1 | 8 |
| 4. | MediaMonks Amsterdam | 44 pts | . | . | 4 | 2 | 26 |
| 5. | TBWA\ Neboko | 8 pts | . | . | . | 1 | 6 |
| 6. | GUT Amsterdam | 7 pts | . | . | 1 | . | 1 |
| 7. | VML Amsterdam | 6 pts | . | . | . | . | 6 |
| 8. | Publicis Groupe Benelux | 3 pts | . | . | . | . | 3 |
| –. | Upfield Amsterdam | 3 pts | . | . | . | 1 | 1 |
| TOTAL | 244 pts | 2 | 3 | 12 | 5 | 72 |
Official Points System for Cannes Lions 2024: Grand Prix Titanium and Creative Effectiveness Grand Prix = 35 points; Grand Prix = 30 points; Titanium Award = 30 points; Gold = 15 points; Silver = 7 points; Bronze = 3 points; Shortlist = 1 point (if the shortlist is awarded, the shortlist point no longer counts). Maximum 10 shortlist points per agency.
The Dutch Campaigns Awarded at Cannes Lions 2024
| AGENCY | BRAND | CAMPAIGN | CATEGORY | AWARD |
|
AKQA Amsterdam
|
DEGIRO, UN Women
|
Pink Chip
|
Cr. Strategy | 1 Gold, 1 Silver |
| Direct | 1 Silver | |||
| Glass | 1 Gold | |||
| Innovation | 1 Silver | |||
| Sus. Dev. Goals | 1 Gold | |||
|
Dentsu Creative Amsterdam
|
KPN
|
Piece of Me
|
Cr. Strategy | 1 Grand Prix |
| Digital Craft | 1 Silver | |||
| Ent. for Music | 1 Silver | |||
| Health | 1 Silver | |||
| GUT Amsterdam | Hertog Jan | Don’t Drink Hertog Jan | Direct | 1 Silver |
|
LePub Amsterdam
|
Oreo
|
Trust The Twist
|
Brand Exp. | 1 Silver |
| Direct | 1 Bronze | |||
| Philips | Refurb | Cr. Bus. Trans. | 1 Grand Prix | |
|
MediaMonks Amsterdam
|
Netflix | The F***ing Car | Outdoor | 1 Silver |
|
NHK Enterprises
|
Kiki
|
Digital Craft | 1 Silver | |
| Sus. Dev. Goals | 1 Bronze | |||
|
Poker Beer
|
Beer Retirement Account
|
Brand Exp. | 1 Bronze | |
| Direct | 1 Silver | |||
| World Literacy Foun. | Literacy Pen | Brand Exp. | 1 Silver | |
| TBWA\ Neboko | Breast Care Foun. | The 26 Signs | Industry Craft | 1 Bronze |
| Upfield Amsterdam | Flora | Skip The Cow | Cr. Strategy | 1 Bronze |
The Dutch Campaigns Shortlisted at Cannes Lions 2024
All of the 30 categories’ shortlists have now been revealed: Audio & Radio (1x Dutch shortlist out of 75 in total), Brand Experience & Activation (4x out of 221 in total), Creative B2B (2x out of 40 in total), Creative Data (2x out of 39 in total), Design (1x out of 101 in total), Digital Craft (7x out of 55 in total), Direct (10x out of 204 in total), Entertainment (1x out of 71 in total), Entertainment Lions for Gaming (0x out of 45 in total), Entertainment Lions for Music (3x out of 50 in total), Entertainment Lions for Sport (0x out of 65 in total), Film Craft (0x out of 155 in total), Glass (1x out of 17 in total), Health & Wellness (3x out of 129 in total), Industry Craft (1x out of 101 in total), Innovation (3x our of 23 in total), Media (2x out of 192 in total), Outdoor (8x out of 211 in total), Pharma (0x out of 22 in total), PR (0x out of 156 in total), Print & Publishing (0x out of 85 in total), Social & Influencer (3x out of 179 in total), Sustainable Development Goals (5x out of 70 in total), Titanium (1x out of 20 in total).
| AGENCY | BRAND | CAMPAIGN | SHORTLIST |
|
AKQA Amsterdam
|
DEGIRO, UN Women
|
Pink Chip
|
2x in Creative Data |
| 1x in Cr. Strategy | |||
| 1x in Direct | |||
| 1x in Glass | |||
| 1x in Innovation | |||
| 2x in Sust. Dev. Goals | |||
| 1x in Titanium | |||
|
Dentsu Creative Ams.
|
KPN
|
A Piece of Me
|
3x in Cr. Strategy |
| 1x in Entertainment | |||
| 3x in Ent. for Music | |||
| 3x in Health | |||
| 1x in Media | |||
| 1x in Social & Infl. | |||
| GUT Amsterdam | Hertog Jan | Don’t Drink Hertog Jan | 1x in Direct |
|
LePub Amsterdam
|
Oreo
|
Trust the Twist
|
2x in Brand Exp. |
| 2x in Direct | |||
| 2x in Social & Infl. | |||
|
Philips
|
Refurb
|
1x in Cr. B. Transf. | |
| 1x in Cr. Commerce | |||
|
MediaMonks Ams.
|
Mercado Libre
|
The Infiltrated Talent
|
1x in Innovation |
| 1x in Media | |||
| Netflix | The F***ing Car | 5x in Outdoor | |
|
NHK Enterprises
|
Kiki
|
2x in Digital Craft | |
| 1x in Sust. Dev. Goals | |||
| Pilsen Beer | The Longest Erratum Ever | 1x in Direct | |
|
Poker Beer
|
Beer Retirement Account
|
1x in Brand Exp. | |
| 2x in Creative B2B | |||
| 2x in Cr. Strategy | |||
| 4x in Direct | |||
| 1x in Sust. Dev. Goals | |||
|
World Literacy Foun.
|
Literacy Pen
|
1x in Brand Exp. | |
| 1x in Innovation | |||
| 1x in Sust. Dev. Goals | |||
|
Publicis Groupe Ben.
|
Samsung | Pulse + | 1x in Digital Craft |
| Team Alzheimer | Musical Memories | 1x in Digital Craft | |
| Ukrainian Witness | WikiTruth | 1x in Direct | |
|
TBWA\ Neboko
|
Breast Care Foun.
|
The 16 Signs
|
1x in Digital Craft |
| 1x in Industry Craft | |||
|
ING
|
Goals for Equality
|
1x in Design | |
| 2x in Outdoor | |||
| McDonald’s | Smells Like McDonald’s | 1x in Outdoor | |
| Upfield Amsterdam | Flora | Skip The Cow | 1x in Cr. Strategy |
|
VML Amsterdam
|
Honda
|
Scenic Audio
|
1x in Audio |
| 2x in Digital Craft | |||
|
Vow
|
The Mammoth Meatball
|
2x in Cr. B. Transf. | |
| 1x in Cr. Strategy |
TOP 4 of the Most Shortlisted Dutch Campaigns at Cannes Lions 2024
- 12 shortlists for KPN’s “A Piece of Me”, created by Dentsu Creative Amsterdam.
- 9 shortlists for Poker Beer’s “Beer Retirement Account”, created by MediaMonks Amsterdam.
- 7 shortlists for DEGIRO and UN Women, for a campaign created by AKQA Amsterdam.
- 6 shortlists for Oreo’s “Trust The Twist”, created by LePub Amsterdam.
The Cannes Lions’ ‘2024 Awards map’
Here is the structure followed by the Cannes Lions to reward advertising creations from around the world during this 71st edition. 8 main tracks and a flagship category: the Dan Wieden Titanium Lions.
CLASSIC. The big creative idea – where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.
- Audio & Radio
- Film
- Outdoor
- Print & Publishing
CRAFT. Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.
- Design
- Digital Craft
- Film Craft
- Industry Craft
ENGAGEMENT. Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture.
- Creative B2B
- Creative Data
- Direct
- Media
- PR
- Social & Influencer
ENTERTAINMENT. Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.
- Entertainment
- Entertainment Lions for Gaming
- Entertainment Lions for Music
- Entertainment Lions for Sport
EXPERIENCE. Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences – captivating audiences at every touch point.
- Brand Experience & Activation
- Creative Business Transformation
- Creative Commerce
- Innovation
- Luxury & Lifestyle (new category introduced in 2024!)
GOOD. Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
- Glass: The Lion for Change
- Sustainable Development Goals
HEALTH. Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
- Health & Wellness
- Pharma
STRATEGY. Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.
- Creative Effectiveness
- Creative Strategy
TITANIUM. Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.
- Dan Wieden Titanium
Find more international advertising rankings in our dedicated category: MAJOR AWARD SHOWS 2024
Great list! You’ve missed 1 Silver Lion for Dentsu Creative, KPN with 3 Silver Lions and 1 Grand Prix in total.