The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with less, turning to less healthy, lower-cost foods, or simply going without.
‘The Inflation Cookbook’ is a digital grocery shopping tool that tracks real-time food pricing data to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data tracking weekly price fluctuations of 400+ key ingredients across major retailers and 80+ locations nationwide.
Food Banks of Canada and Skip Express Lane wanted to empower Canadians to make informed choices helping them adapt to real-time price fluctuations, save on groceries, and cultivate wholesome dietary habits. Our initiative aimed to position SkipExpressLane as an innovative alternative to traditional grocery options, while providing a personalized, budget-conscious, and reliable tool for families.
AWARDS
D&AD 2024
- Gold in Commerce
- Silver in Digital & Social
- Bronze in Digital Design
One Show 2024
- Creative Use of Data Grand Prix
- Gold in Creative Use of Data
- Bronze in Design
CREDITS
Brands: Skip Express Lane (SkipTheDishes, Just Eat), and Food Banks Canada. Agency: Dentsu Creative Canada, Toronto. Digital Agency: DWS Brazil. PR agencies: EGS Group PR, Pomp & Circumstance PR. Music and Sound Production Company: Grayson Music. Editorial: Saints Editorial.
Art Directors: Burak Ozcan, Jason Yurichuk, Kaycee Diaz, Logan Cipparone, Louise D., Maxime Sauté, Nathan Styles. Associate Creative Directors: Megan Kras, Nathan Styles, Alisson Laschuk. Chief Creative Officer: Jordan Doucette. Chief Strategy Officer: Rafik Belmesk. Copywriter: Megan Kras Ryan Paterson. Editor: Nick Coleman. Executive Creative Director: Maxime Sauté Ryan Paterson. Executive Producer: Kelly McKluskey Mackenzie Goodwin. Global Chief Creative Officer: Fred Levron. Motion Designer: Mark Dury Matt Greenwood. Producer: Jordan Kentris Josh Malone Kateryna Hrycak. Product Manager: Ketlin Marques. Global Executive Creative Producer: John Bleeden. UX Designer: Susan Luc. Chief Executive Officer: Stephen Kiely. Project Manager: Sarah Ng Stephanie Chu Andreia Mello. Front End Developer: Victoria Duarte. Head of Technology: Michael Balders Walter Flaat. Interactive Architect: Victoria Aiello. Lead Back End Developer: Felipe Sacramento. Lead Front End Developer: Daiane Oliveira. Managing Director: Dimitra Georgakis. Mobile Developer: Mariana Andrade. Operations Director: Thiago Winkler. Post Production Supervisor: Nathan Dharamshi. Product Owner: Isabella Bof. Project Director: Aline Bof. Proofreader: Chloe Nadeau Marie-Luce St-Jean Mourad Bouaziz Tessa Wolvekamp. Senior Communications Manager: Kristen McGuey. Sr. Back End Developer: Juares Sipert. Sr. Front End Developer: Michael Aliendro. SVP Studio & Operations: Kristie Filipp. SVP, Communications: Kate Dobrucki. Tester: Rodrigo Lehnen. UI Designer: Bruna Cardoso Slaviero. UX/UI Leads: Joe Brown Kateryna Hrycak. VP, Communications: Melanie Fatouros Richardson. VP, Strategy: Kevin McHugh.
