The pinnacle of European advertising creativity.
Dubbed “the Cannes Lions of Europe,” Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized by their parent company, Ascential. As a key event on the global creative circuit, Eurobest has been celebrating the most innovative advertising campaigns across Europe for 36 years. Below, you’ll find the full list of 2024 Grand Prix winners, Special Awards, and a collection of case studies to explore.
All the Grand Prix of the Eurobest 2024
| CATEGORY | BRAND | CAMPAIGN | AGENCY |
| Audio & Radio | Heineken | Pub Museums | LePub, Milan |
| Brand Exp. & Act. | Xbox | The Everyday Tactician | McCann, London |
| Creative B2B | DP World | The Move to -15C | Edelman, London |
| Creative Bus. Tr. | Renault | Cars to Work | Publicis Conseil, Paris |
| Creative Com. | Penny | Price Packs | Serviceplan, Munich |
| Creative Data | Mastercard | Room for Everyone | McCann, Warswaw |
| Creative Effect. | McDonald’s | Raise Your Arches | Leo Burnett, London |
| Creative Strategy | Darty | Long Lasting Reviews | Publicis Conseil, Paris |
| Design | Anzen Health | 855-How-To-Quit | Serviceplan, Munich |
| Digital Craft | PetPace | Animal Alerts | Serviceplan, Munich |
| Direct | Renault | Cars to Work | Publicis Conseil, Paris |
| Entertainment | Xbox | The Everyday Tactician | McCann, London |
| Film | Sitges | Chess | CHINA, Madrid |
| Film Craft | Libresse | Never Just a Period | Soundtree Music, London |
| For Good | Coordown | Assume That I Can | Indiana, Milan |
| Glass | DEGIRO | Pink Chip | AKQA, Amsterdam |
| Healthcare | NHS | Waiting to Live | VML, London |
| Industry Craft | Frankfurter Allgemeine | The 100th Edition | Scholz & Friends, Berlin |
| Innovation | DEGIRO | Pink Chip | AKQA, Amsterdam |
| Integrated | Heineken | 150 Years of Whateverken | LePub, Milan |
| Media | V&A | If You’re Into It | PHD, London |
| Outdoor | Heineken | Pub Museums | LePub, Milan |
| PR | Vuokkoset | Tampon for Menstruation | TBWA\, Helsinki |
| Print & Publishing | Penny | Price Packs | Serviceplan, Munich |
| Social & Inf. | McDonald’s | Olympic Curry | DDB, Paris |
The Special Awards of the Eurobest 2023
- Agency of the Year: 1. Serviceplan, Munich (Germany) ; 2. Publicis Conseil, Paris (France) ; 3. LePub, Milan (Italy).
- Independent Agency of the Year: 1. Serviceplan, Munich (Germany) ; 2. Edelman, London (UK) ; 3. Jung Von Matt AG, Hamburg (Germany).
- Creative Network of the Year: 1. Publicis Worldwide ; 2. Serviceplan Agenturgruppe ; 3. McCann Worldgroup.
- Media Network of the Year: 1. PHD Worldwide ; 2. OMD Worldwide ; 3. Mediaplus.
- Golden Palm of the Year (awarded to production companies): 1. Indiana Production Company, Italy ; 2. Lee Films, Spain ; 3. HENRY, France.
The Case Studies of the Eurobest 2024 Grand Prix Winners
These TOP 5 campaigns won 2 Grand Prix each:
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Audio & Radio Grand Prix + Outdoor Grand Prix: Heineken – Pub Museums (by LePub, Milan).
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Creative Business Transformation Grand Prix + Direct Grand Prix: Renault – Cars to Work (by Publicis Conseil, Paris).
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Creative Commerce Grand Prix + Print & Publishing Grand Prix: Penny – Price Packs (by Serviceplan, Munich).
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Brand Experience & Activation Grand Prix + Entertainment Grand Prix: Xbox – The Everyday Tactician (by McCann, London).
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Glass (The Award for Change) + Innovation Grand Prix: DEGIRO and UN Women – Pink Chip (by AKQA, Amsterdam).
These campaigns won 1 Grand Prix each:
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Creative B2B Grand Prix: DP World – The Move to -15C (by Edelman, London).
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Creative Data Grand Prix: Mastercard – Room for Everyone (by McCann, Warswaw).
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Creative Effectiveness Grand Prix: McDonald’s – Raise Your Arches (by Leo Burnett, London).
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Creative Strategy Grand Prix: Darty – Long Lasting Reviews (by Publicis Conseil, Paris).
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Design Grand Prix: Anzen Health – 855-How-To-Quit (by Serviceplan, Munich).
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Digital Craft Grand Prix: PetPace – Animal Alerts (Serviceplan, Munich).
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Film Craft Grand Prix: Libresse – Never Just a Period (by Soundtree Music, London).
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Film Grand Prix: Sitges (International Fantastic Film Festival of Catalonia) – Chess (by CHINA, Madrid).
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Grand Prix For Good: Coordown – Assume That I Can (Indiana Production Company, Milan).
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Healthcare Grand Prix: NHS – Waiting to Live (by VML, London).
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Industry Craft Grand Prix: Frankfurter Allgemeine Zeitung – The 100th Edition (by Scholz & Friends, Berlin).
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Integrated Grand Prix: Heineken – 150 Years of Whateverken (by LePub, Milan),
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Media Grand Prix: V&A – If You’re Into It, It’s in the V&A (by PHD, London).
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PR Grand Prix: Vuokkoset – Tampon for Menstruation (by TBWA\, Helsinki).
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Social & Influencer Grand Prix: McDonald’s – Olympic Curry (by DDB, Paris).
Simon Cook, CEO, LIONS, comments: “The Eurobest Awards celebrate the ingenuity and cultural breadth of Europe’s creative talent, and this year’s winners have set the standard. The emerging trends give a taste of some of the dynamic innovations that will continue to shape European creativity. Congratulations to all the very deserving winners.”
