Cadbury – Made To Share: The witty and playful packaging
The “Made to Share” campaign reframes sharing — not as a forced act, but as a spontaneous gesture of generosity.
By launching limited‑edition Cadbury...
Andrex – Get Comfortable: The toilet paper brand that breaks the pooping taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
UN & Spotify – Sounds Right: Listen to natural soundscapes to support biodiversity
Museum for the United Nations – UN Live and Spotify joined forces in "Sounds Right" to elevate natural soundscapes as credited musical compositions and drive...
AXA – Three Words: Simple Update, Massive Impact
AXA France identified a harrowing reality: for many women, the home—rather than being a sanctuary—can be the most dangerous place.
In France, reports of domestic...
Indian Railways – Lucky Yatra: Turning Train Tickets into Lottery Tickets
Indian Railways loses over $800 million annually due to fare evasion, a long-standing issue worsened by poor incentives and low morale among law-abiding passengers....
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
GoDaddy – Act Like You Know: A Massive Demo of B2B Services
GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
Consul Appliances – Efficient Way to Pay: Making Energy Efficiency Affordable
In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
IDOMED – Nigrum Corpus: Dismantle Biases with Science
The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
Hyundai – Night Fishing: When the Car is the Hero
Hyundai’s “Night Fishing,” created by Innocean, redefines branded entertainment by transforming the car from a passive product into an active storyteller. Shot entirely using...
