Dole and Ananas Anam – “Piñatex” (case study)
Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the...
Laut Gegen Nazis – Rights Against the Right: trademarks against nazi codes
For too long, the Nazi scene has been using codes and abbreviations to bypass bans and spread their racist ideology. They codified "HAKENKREUZ" (Swastika)...
AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections
For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
Penguin – Portuguese (Re)Constitution: a wonderful manifesto for freedom
The book 'The Portuguese (Re)Constitution' is a reformulation of the Portuguese Constitution of 1933, released on April the 25th 2022, on Portugal's "National Freedom...
UNESCO – Backup Ukraine: when digital preserves cultural heritage
The 'Backup Ukraine' project is a digital rescuer of Ukraine' culture. The bombings in Ukraine are relentless. As well as the countless deaths and...
Dramamine – The Last Barf Bag: a tribute to motion sickness
To commemorate the 75th anniversary of Dramamine, a well-known medication for nausea relief and motion sickness prevention, the brand launched a unique campaign focused...
Johnnie Walker – Errata at 88: tribute to the actual queen of bossa nova
On October 8th, Carnegie Hall hosted a remarkable tribute show honoring a pivotal 1962 concert that helped introduce bossa nova to the global stage....
British Airways – A British Original: a minimalistic campaign made of 500 ads
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation.
The campaign explores...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
