Volkswagen – Sans Émission: turning overnight downtime into media genius
Volkswagen Canada orchestrated a groundbreaking initiative known as "Sans Émission". This innovative project capitalized on the dual meaning of the term in Quebec, leveraging...
Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
Orange – WoMen’s Football: a smart trick to fight clichés
France Women's National Football Team like you’ve never seen it before.
Ahead of the world's most important international competition in women football, Orange (French...
Oreo – Cheat Cookies: when snacking boosts gaming
To bring more playfulness into the world and make gaming more fun for everyone, the world’s number one cookie*, OREO, and international gaming giant,...
Mastercard – Where to Settle: helping refugees find a place
Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
Hunger Station – The Subconscious Order: let your inner appetite decide
Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
FIFA 23 x Ted Lasso: the AFC Richmond never felt so real
Bringing two entertainment juggernauts together in the most authentic way possible.
FIFA 23 by EA Sports is the most popular and best selling sports video...
Adidas – Runner 321: supporting runners with Down Syndrome
To celebrate World Down Syndrome Day, adidas collaborated with creative agency FCB Canada and director Jason Van Bruggen to tell the story of adidas’...
Stella Artois – The Artois Probability: what’s the beer in all those paintings
Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...
British Airways – A British Original: a minimalistic campaign made of 500 ads
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation.
The campaign explores...
