Decathlon – The Breakaway: prisoners escape their everyday thanks to cycling
In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the first eCycling team for prisoners. The unique partnership saw Decathlon provide prisoners with...
AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections
For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...
Penguin – Portuguese (Re)Constitution: a wonderful manifesto for freedom
The book 'The Portuguese (Re)Constitution' is a reformulation of the Portuguese Constitution of 1933, released on April the 25th 2022, on Portugal's "National Freedom...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
UNESCO – Backup Ukraine: when digital preserves cultural heritage
The 'Backup Ukraine' project is a digital rescuer of Ukraine' culture. The bombings in Ukraine are relentless. As well as the countless deaths and...
Nike – NikeSync: women can now sync their training to their menstrual cycle
"The first-ever cycle syncing training collection", available on the Nike Training Club App. A digital platform resource showing women how to harness the power...
Sheba – Hope Reef: a living billboard made of coral
The world’s coral reefs are dying. Mars cat food brand, Sheba, has embarked on a restoration program, an idea created in a collaboration between...
Vienna Strips on OnlyFans: a brilliant action against censorship on social media
A creative protest movement for artistic freedom on social media. Protesting the censorship of art, promoting Vienna’s historic sexual liberty and its most famous...
Maxx Flash – The Killer Pack: a creative packaging against mosquitoes
In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often...
Samsung – “iTest”: a smart hack to make iPhone users switch
Samsung has infiltrated iPhones with a Galaxy handset emulator. Samsung created a web app that turns Apple's iPhones into Galaxy handsets, achieving 10 million...
