Mastercard – Room for Everyone: a digital tool supporting Polish and Ukrainian businesses
Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model.
Part...
Google Android – iPager: putting Apple’s outdated messaging tech in the spotlight
iPager was an Android campaign with the goal of educating consumers and flipping the narrative around the ‘green bubbles’ in the U.S. by pressuring...
Skip Express Lane – The Inflation Cookbook: tracking real-time food pricing data
The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with...
DEGIRO and UN Women – Pink Chip: invest in proof, not bias
Invest in proof, not bias. Pink Chip is changing the business world with data on women leadership. The business landscape is changing as women...
DoorDash – DoorDash All The Ads: turning every Super Bowl ad into a delivery
The world knows DoorDash for restaurant delivery, but with their new brand platform, Your Door to More, we wanted to showcase their ability to...
Volkswagen – Sans Émission: turning overnight downtime into media genius
Volkswagen Canada orchestrated a groundbreaking initiative known as "Sans Émission". This innovative project capitalized on the dual meaning of the term in Quebec, leveraging...
Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
Orange – WoMen’s Football: a smart trick to fight clichés
France Women's National Football Team like you’ve never seen it before.
Ahead of the world's most important international competition in women football, Orange (French...
Oreo – Cheat Cookies: when snacking boosts gaming
To bring more playfulness into the world and make gaming more fun for everyone, the world’s number one cookie*, OREO, and international gaming giant,...
Mastercard – Where to Settle: helping refugees find a place
Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access...
