Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
GoDaddy – Act Like You Know: A Massive Demo of B2B Services
GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
Consul Appliances – Efficient Way to Pay: Making Energy Efficiency Affordable
In Brazil, 65% of households continue to use appliances that are more than 25 years old, leading to significantly higher energy consumption. These outdated...
IDOMED – Nigrum Corpus: Dismantle Biases with Science
The “Nigrum Corpus” campaign by IDOMED (Instituto de Educação Médica), created in partnership with Artplan São Paulo, confronts the deep-seated racism within Brazil’s medical system through...
Rimas Music – Tracking Bad Bunny: A Tracklist as GPS Locations
The “Tracking Bad Bunny” campaign by Rimas Music and DDB Latina in Puerto Rico turned public spaces into dynamic brand stages by seamlessly blending outdoor media with cultural...
Telstra – Better on a Better Mobile Network: 56 Puppets, 26 Ads
Telstra unveiled a distinctive series of 26 stop‑motion films under the banner “Better on a Better Mobile Network,” designed to highlight the breadth and...
Mercado Livre – Call Of Discounts: Hunting Killer Deals in Call Of Duty
Turning a Gen Z favorite game mode into an epic hunt for killer deals.
'Prop Hunt' is Gen Z's latest obsession: a Call of...
Herpes Foundation – The Best Place in the World to Have Herpes: Disrupting the...
Launched on Global Herpes Awareness Day (13 October 2024), this public health initiative aimed to dismantle one of New Zealand’s most persistent social taboos.
With...
Cannes Lions 2025: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative...
Cannes Lions 2025 : le palmarès français complet
Le plus grand des festivals de créativité publicitaire.
Les Cannes Lions, alias l'International Festival of Creativity, sont de retour sur la Croisette pour leur 72ème...
