Adidas – Runner 321: supporting runners with Down Syndrome
To celebrate World Down Syndrome Day, adidas collaborated with creative agency FCB Canada and director Jason Van Bruggen to tell the story of adidas’...
Stella Artois – The Artois Probability: what’s the beer in all those paintings
Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in...
British Airways – A British Original: a minimalistic campaign made of 500 ads
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation.
The campaign explores...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
Clash of Clans – Clash from the Past: a fictional birthday
Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since...
Cannes Lions 2023: watch all the Grand Prix here
The most creative campaigns of the year.
Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
Vow – Mammoth Meatball: innovating for a meatless world
Prehistoric meat doesn’t sound all that appetising, but it certainly is attention-grabbing. And that’s why Australian cultured meat startup Vow decided to turn the...
CALM x ITV – The Last Photo: we don’t know what ‘suicidal’ looks like
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes.
With 125 people taking their own...
Partners Life – The Last Performance: short ads by resurrecting characters
New Zealand life insurance provider, Partners Life, has partnered with Special New Zealand to deliver a disruptive advertising campaign, The Last Performance, challenging Kiwis...
