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Disruptive Marketing

Disruptive Marketing

All the creative advertisements that stand out for their originality and/or the scale of their execution. They incorporate disruptive thinking and unconventional marketing techniques.

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People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own...
partners-life-the-last-performancevideo

New Zealand life insurance provider, Partners Life, has partnered with Special New Zealand to deliver a disruptive advertising campaign, The Last Performance, challenging Kiwis...
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The Korean National Police Agency's (KNPA) 'Knock Knock' campaign introduces an inclusive police emergency call solution for people in a situation where they cannot...
cannes-lions-2023-titanium

The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
d-and-ad-2023-france-agences-palmares-awards

Les crayons les plus convoités. Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
one-show-2023-palmares-awards-grand-prix-best-of-discipline-france

The festival of the shiny pencils. A few days after ADC 2023 (check the palmarès here), the other advertising festival from the 'Creative Week',...
adc-2023-palmares-awards

A legendary advertising festival. Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest...
super-bowl-2023-best-commercials-greatest-ads

The most watched TV commercials of the year.  With a viewership of around 101 million people in 2022, the final playoff game of the NFL...
McDonald's - Prices That Make You Happy, by TBWA Neboko

Less burgers. More humans. "1,60", "1,95", "2,00", "3,75", "3,95"... These are the (very!) minimalistic taglines that one can read through McDonald's latest "value campaign", next...
eurobest-2022

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...