World Cup 2026: How Levi’s Outsmarted FIFA’s Stadium Naming Rules
While watching matches at the 2026 FIFA World Cup, you may feel as though you're discovering entirely new stadiums.
MetLife Stadium, named after the American...
Cannes Lions 2024: Watch ALL the Grand Prix Winners Here
The World's Most Creative Campaigns of the Year.
Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
Cannes Lions 2024: The Full Dutch Winners Report
The World's Biggest Creativity Festival.
The International Festival of Creativity, better known as "Cannes Lions," returns for its 71st edition. It is renowned for recognizing...
Tecate – Gulf of Mexico Bar: Protecting a Landmark from Donald Trump
When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...
18 logos de grandes marques sous les couleurs de leur concurrent
Une récente étude menée par une DA au Brésil démontre l'énorme importance de la couleur dans les logos.
Paula Rupolo, directrice artistique basée à Sao Paulo...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
Heineken – Could Have Been A Heineken: Turning Voice Notes Into Drinks
Voice notes were designed to make communication easier, but they have increasingly become lengthy digital catch-ups that often replace real-life interactions.
Heineken’s global research revealed...
Etude : les publicitaires français ne sont pas normaux
Le SNPTV vient de confirmer ce que beaucoup pensaient déjà : les communicants français ne sont pas des gens normaux.
C'est désormais prouvé avec une...
Xbox – The Everyday Tactician: from the virtual to the real football world
Xbox's longform documentary showcases the merging of real and virtual worlds as Bromley FC recruits a new management team member through the popular Football...
Eurobest 2023 : les 21 publicités et 9 agences françaises récompensées
Le meilleur de la créativité publicitaire européenne.
Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
