Google Android – iPager: putting Apple’s outdated messaging tech in the spotlight
iPager was an Android campaign with the goal of educating consumers and flipping the narrative around the ‘green bubbles’ in the U.S. by pressuring...
IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
One Show 2025 : 9 agences et 14 créations françaises primées
La vitrine mondiale de la créativité publicitaire.
Chaque année, les projecteurs de la scène publicitaire mondiale se braquent sur New York à l'occasion des One...
Cannes Lions 2023: watch all the Grand Prix here
The most creative campaigns of the year.
Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
WhatsApp – We Are Ayenda: a remarkable escape from Afghanistan
This film tells the extraordinary story of the Afghan Youth Women's National Football Team and their remarkable escape from Afghanistan after the Taliban took...
FIFA 23 x Ted Lasso: the AFC Richmond never felt so real
Bringing two entertainment juggernauts together in the most authentic way possible.
FIFA 23 by EA Sports is the most popular and best selling sports video...
One Show 2023: the big winners and greatest campaigns
The festival of the shiny pencils.
A few days after ADC 2023 (check the palmarès here), the other advertising festival from the 'Creative Week',...
Clio Awards 2024 : un palmarès français historique
Les "Oscars" de la publicité.
Célèbres pour leurs trophées en forme de statuette, les Clio Awards viennent d'annoncer leurs lauréats de 2024. Depuis 1959, ces...
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
Les 34 meilleures publicités du Super Bowl 2016
Découvrez le best of du plus grand évènement publicitaire de l'année aux USA.
5 millions $ : c'est la modique somme que devront dépenser les annonceurs souhaitant...
