D&AD 2019 : le palmarès français et international •
Le festival aux prestigieux crayons.
Les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants : ils distribuent peu de "Pencils", ce...
Cannes Lions 2019 : les 27 Grands Prix à voir •
La crème mondiale de l'année.
Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
Andrex – Get Comfortable: The Toilet Paper Brand that Breaks the Pooping Taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
D&AD 2021 : le palmarès français et international ✏️
Les crayons les plus convoités.
Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
Super Bowl 2026: Watch the 15 Greatest Ads
Big game. Big commercials.
As Super Bowl LX (the 60th anniversary!) descends upon Levi's Stadium in Santa Clara this February 8, 2026, the energy in...
Sheba – Hope Reef: a living billboard made of coral
The world’s coral reefs are dying. Mars cat food brand, Sheba, has embarked on a restoration program, an idea created in a collaboration between...
Super Bowl 2019 : les 19 meilleures publicités 🏈
La crème de l'évènement publicitaire 2019.
La 53ème édition du Super Bowl, la grande finale de football américain, a eu lieu ce dimanche 3 février...
Orange – WoMen’s Football: a smart trick to fight clichés
France Women's National Football Team like you’ve never seen it before.
Ahead of the world's most important international competition in women football, Orange (French...
