Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
D&AD 2022 : les agences et créations françaises primées
Les crayons les plus convoités.
Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
Budweiser détourne la data de la police pour Halloween 🍺
Une campagne qui sert de leçon.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1 campagne publicitaire dont l’utilisation...
Effie Awards 2024 : les 38 publicités et 24 agences les plus efficaces de...
Le gratin de l’efficacité publicitaire tricolore.
Organisée par l'AACC (Association des Agences-Conseils en Communication) et l'UDM (Union des Marques), la 31ème édition des prix Effie...
Oreo – Cheat Cookies: when snacking boosts gaming
To bring more playfulness into the world and make gaming more fun for everyone, the world’s number one cookie*, OREO, and international gaming giant,...
Vow – Mammoth Meatball: innovating for a meatless world
Prehistoric meat doesn’t sound all that appetising, but it certainly is attention-grabbing. And that’s why Australian cultured meat startup Vow decided to turn the...
Skip Express Lane – The Inflation Cookbook: tracking real-time food pricing data
The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with...
ADC 2021 : le palmarès français et international
Un festival publicitaire historique.
Les prestigieux ADC (Art Directors Club) de New York viennent de révéler leur cru 2021, celui de leur 100ème édition !...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
