Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
IKEA: let’s waste less food this Christmas
Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave...
Cannes Lions 2024: watch the shortlisted Titanium campaigns
The most prestigious category.
The Cannes Lions International Festival of Creativity is renowned for recognizing groundbreaking and game-changing work in the advertising and marketing industry....
ADC Awards 2025: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
JCDecaux – Meet Marina Prieto: a woman’s Instagram photos take over Madrid’s subway stations
A few months ago, Madrid woke up with a question: who is Marina Prieto? That's what thousands of Spaniards asked when they came across...
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
ADC 2021 : le palmarès français et international
Un festival publicitaire historique.
Les prestigieux ADC (Art Directors Club) de New York viennent de révéler leur cru 2021, celui de leur 100ème édition !...
DoorDash – DoorDash All The Ads: turning every Super Bowl ad into a delivery
The world knows DoorDash for restaurant delivery, but with their new brand platform, Your Door to More, we wanted to showcase their ability to...
IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Cannes Lions 2024 : le palmarès français complet
Le plus grand festival de créativité publicitaire.
Le Festival International de la Créativité, plus connu sous le nom de "Cannes Lions", est de retour pour...
