6 excellentes publicités découvertes au One Show
Shortlist de pépites manquées.
Tout au long de l'année, au fil de l'actualité et des festivals publicitaires, on voit passer d'excellentes créations, mais assez souvent les...
JCDecaux – Meet Marina Prieto: a woman’s Instagram photos take over Madrid’s subway stations
A few months ago, Madrid woke up with a question: who is Marina Prieto? That's what thousands of Spaniards asked when they came across...
Christmas 2024: Watch the 15 Greatest Ads
The very best of the 2024 Xmas commercials.
As I have done every holiday season since 2012, I’m watching all the Christmas ads released globally...
Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium
The Ultimate Benchmark of Creative Bravery.
The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
Clio Awards 2026: Watch the 20 Grand Prix Winners
The Oscars of the advertising industry.
The Clio Awards, known worldwide for their distinctive statuette trophies, have unveiled their 2026 winners, once again spotlighting outstanding...
Go Back To Africa : le GP Creative Data des Cannes Lions retourne les...
La data façon aïkido.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1 campagne publicitaire dont...
