ADC 2021 : le palmarès français et international
Un festival publicitaire historique.
Les prestigieux ADC (Art Directors Club) de New York viennent de révéler leur cru 2021, celui de leur 100ème édition !...
Interviews : le digital influence t-il la créativité ? •
Le digital a bouleversé le marketing, quid de la créativité ?
L'agence Bonus Track, spécialisée dans la synchronisation musicale, l'évènementiel, la production et le conseil...
IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
IKEA: let’s waste less food this Christmas
Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave...
Clio Awards 2026: Watch the 20 Grand Prix Winners
The Oscars of the advertising industry.
The Clio Awards, known worldwide for their distinctive statuette trophies, have unveiled their 2026 winners, once again spotlighting outstanding...
World Cup 2026: Coaches And Commentators Are The New Ad Stars
For the 2026 World Cup, the idea of a “football star” seems to be expanding far beyond the players themselves.
For years, World Cup...
D&AD 2020 : le palmarès français et international ✏️
Les crayons les plus convoités.
Festival anglais historique et prestigieux, les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants :...
Super Bowl 2019 : les 19 meilleures publicités 🏈
La crème de l'évènement publicitaire 2019.
La 53ème édition du Super Bowl, la grande finale de football américain, a eu lieu ce dimanche 3 février...
Columbia – Expedition Impossible: Challenging Flat Earthers to Find the Edge of the World
To prove its gear can survive anywhere, Columbia launched a tongue-in-cheek challenge daring flat earthers to locate the planet’s edge — and promised them...
