IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Euro 2016 : un business publicitaire de 128,4 millions €
Les chiffres clés du plus gros évènement sportif et publicitaire de l'année en France.
L'UEFA Euro 2016 a été un rendez-vous marketing majeur pour les marques qui...
FIFA 23 x Ted Lasso: the AFC Richmond never felt so real
Bringing two entertainment juggernauts together in the most authentic way possible.
FIFA 23 by EA Sports is the most popular and best selling sports video...
Grindr – I Wool Survive: From Hidden Wool to Global Pride
When queer lives were treated as disposable, Grindr reclaimed their story through fashion—making identity visible in the most unexpected place: the runway.
In nature, sexuality...
Clash of Clans – Clash from the Past: a fictional birthday
Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since...
adidas feat. Oasis – Original Forever: The Comeback Of A B(r)and
Oasis fans don't just listen to the band, they live the culture around it.
For more than three decades, Oasis and adidas have shared...
Publicis Conseil se réinvente avec Nurun Paris
L'agence Publicis Conseil repense son organisation et fusionne avec Nurun Paris.
"La 1ère agence Total Brand Experience" : c'est sous ce nouveau jour que se présente...
GoDaddy – Act Like You Know: A Massive Demo of B2B Services
GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
Publicité : les meilleurs tweets du hashtag #CeQueJaiApprisAvecLesPubs
Un hashtag lié au monde de la publicité fait fureur en ce moment sur Twitter : #CeQueJaiApprisAvecLesPubs
"Ce que j'ai appris avec les publicités" est un...
Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
