Euro 2016 : un business publicitaire de 128,4 millions €
Les chiffres clés du plus gros évènement sportif et publicitaire de l'année en France.
L'UEFA Euro 2016 a été un rendez-vous marketing majeur pour les marques qui...
Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
ADC 2021 : le palmarès français et international
Un festival publicitaire historique.
Les prestigieux ADC (Art Directors Club) de New York viennent de révéler leur cru 2021, celui de leur 100ème édition !...
Heinz – Hidden Spots: reconciling gaming and snacking
Ketchup brand Heinz partners with streamers to find "safe spaces" for gamers to snack in 'Call of Duty: Warzone'. For gamers, it’s hard to...
Oreo – Cheat Cookies: when snacking boosts gaming
To bring more playfulness into the world and make gaming more fun for everyone, the world’s number one cookie*, OREO, and international gaming giant,...
D&AD 2022: the 7 Black and White Pencils
The most coveted pencils.
Historical and prestigious English festival, the D&AD (aka "Design & Art Direction" awards) is one of the most demanding festivals:...
One Show 2024: Watch the 16 Grand Prix Winners
New York's most prestigious advertising awards.
With over 50 years of recognizing excellence in advertising and design, The One Show stands as one of the...
Les 34 meilleures publicités du Super Bowl 2016
Découvrez le best of du plus grand évènement publicitaire de l'année aux USA.
5 millions $ : c'est la modique somme que devront dépenser les annonceurs souhaitant...
Change The Ref – The Lost Class: 3,044 empty chairs never meant this much
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
