Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
6 excellentes publicités découvertes au One Show
Shortlist de pépites manquées.
Tout au long de l'année, au fil de l'actualité et des festivals publicitaires, on voit passer d'excellentes créations, mais assez souvent les...
Pedigree – Caramelo: Shifting the Narrative on Mixed-Breed Dogs
In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
EURO RSCG : le mayor Foursquare d’Internet !
Pour s’affirmer et être reconnue en tant qu’agence digitale N°1 de Belgique, EURO RSCG Brussels a lancé une guerilla marketing et digitale. En utilisant Foursquare, elle...
Les bureaux à part et appart’ de l’agence The Source à Paris
500m² pensés sur mesure pour y vivre, créer… Et dormir.
Alors que beaucoup d’agences réduisent la taille de leurs bureaux, s'excentrent, ou imposent toujours plus...
ADC Awards 2024: Watch the 16 Grand Prix Winners
The very best of Art Direction.
The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...
Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
JCDecaux – Meet Marina Prieto: a woman’s Instagram photos take over Madrid’s subway stations
A few months ago, Madrid woke up with a question: who is Marina Prieto? That's what thousands of Spaniards asked when they came across...
Vaseline – Vaseline Verified: Reviewing Consumers’ “Hacks” With Humor and Science
Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life.
This initiative emerged...
Cannes Lions 2017 : les 6 publicités françaises les + primées
Pas de Grand Prix mais de la grande campagne.
Dans cet article sur les Grands Prix des Cannes Lions 2017, vous avez la liste complète des Grands...
