Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
Cannes Lions 2019 : les 27 Grands Prix à voir •
La crème mondiale de l'année.
Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
Samsung – Flipvertising: the reverse targeting
Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
36 Months: A Great Initiative to Raise the Minimum Age of Social Media
95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers, driven by social media overexposure, is one of the...
Cannes Lions 2017 : les interviews des pros de la com
Les grands patrons sont à Cannes et en vidéo.
À l'occasion des Cannes Lions 2017, LE grand rendez-vous mondial de la créativité publicitaire, LLLLITL a réalisé sur...
CeraVe – Michael CeraVe: did the Hollywood star create a skincare brand?
How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook.
We spread a...
One Show 2025 : 9 agences et 14 créations françaises primées
La vitrine mondiale de la créativité publicitaire.
Chaque année, les projecteurs de la scène publicitaire mondiale se braquent sur New York à l'occasion des One...
Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
D&AD 2022: the 7 Black and White Pencils
The most coveted pencils.
Historical and prestigious English festival, the D&AD (aka "Design & Art Direction" awards) is one of the most demanding festivals:...
Christmas 2024: Watch the 15 Greatest Ads
The very best of the 2024 Xmas commercials.
As I have done every holiday season since 2012, I’m watching all the Christmas ads released globally...
