CeraVe – Michael CeraVe: did the Hollywood star create a skincare brand?
How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook.
We spread a...
Penny – The Wish: how a simple question moved Germany
"What do you really want for Christmas?" is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Munich. The ad has...
GoDaddy – Act Like You Know: A Massive Demo of B2B Services
GoDaddy returned to the Super Bowl stage after an eight-year break with its “Act Like You Know” campaign, a high-profile push showcasing its new...
Etude : les publicitaires français ne sont pas normaux
Le SNPTV vient de confirmer ce que beaucoup pensaient déjà : les communicants français ne sont pas des gens normaux.
C'est désormais prouvé avec une...
Eurobest 2025: Watch the 25 Grand Prix Winners
Europe’s benchmark for advertising creative excellence.
Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
Cannes Lions 2019 : les 27 Grands Prix à voir •
La crème mondiale de l'année.
Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
One Show 2018 : le palmarès français et international •
La crème de la crème des crayons américains.
Quelques semaines après les D&AD 2018 et juste après les ADC 2018, le One Show vient de révéler...
Clio Awards 2024: watch all the Grand Prix here
The Oscars of the advertising industry.
The Clio Awards, famous for their iconic statuette trophies, have just announced their 2024 winners, showcasing some seriously top-notch...
Powerade – The Athletes Code: Protecting Mental Health in Sport
In 2024, Powerade launched "The Athletes Code", a groundbreaking initiative that embeds a legally binding provision into athlete sponsorship contracts, allowing athletes to pause...
Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl
Coinbase ran a full 60-second slot offering free Bitcoin during Super Bowl 56. The ad was so successful that it brought the crypto firm's...
