IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
One Show 2023: the big winners and greatest campaigns
The festival of the shiny pencils.
A few days after ADC 2023 (check the palmarès here), the other advertising festival from the 'Creative Week',...
Call of Duty – The Guild: The Game is Already Real
Instead of promoting Black Ops 7 with trailers alone, Activision blurred fiction and reality until audiences began questioning the world around them.
As one of...
Eurobest 2023 : les 21 publicités et 9 agences françaises récompensées
Le meilleur de la créativité publicitaire européenne.
Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
Daft Punk : 6 publicités rétro pour leur ligne de merchandising
Les Daft Punk lancent leur merchandising officiel, avec cette série de 6 prints publicitaires.
Après leur succès planétaire en 2013 avec l'album tant attendu "Random Access...
IKEA: let’s waste less food this Christmas
Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave...
ADC Awards 2025: Watch the 17 Grand Prix Winners
Celebrating the Pinnacle of Art Direction.
The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...
Andrex – Get Comfortable: The Toilet Paper Brand that Breaks the Pooping Taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
Eurobest 2024: Watch the 25 Grand Prix Winners
The pinnacle of European advertising creativity.
Dubbed "the Cannes Lions of Europe," Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized...
One Show 2022 : le palmarès français et international
Le festival des crayons métallisés.
Quelques jours après les ADC 2022, l'autre festival publicitaire de la "Creative Week" organisée par le One Club for Creativity,...
