Effie Awards 2024 : les 38 publicités et 24 agences les plus efficaces de...
Le gratin de l’efficacité publicitaire tricolore.
Organisée par l'AACC (Association des Agences-Conseils en Communication) et l'UDM (Union des Marques), la 31ème édition des prix Effie...
Les 5 meilleures publicités de la semaine
Les 5 meilleures publicités de ces derniers jours.
Retrouvez chaque semaine sur LLLLITL une sélection des créations publicitaires "Made In France" les plus créatives et VOTEZ pour...
Only 500 : l’opération sociale et radicale de Renault Sport •
Le marketing de la rareté, version social media.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1...
Andrex – Get Comfortable: The Toilet Paper Brand that Breaks the Pooping Taboo
The “Get Comfortable” campaign was created to challenge deeply rooted societal taboos around toileting — particularly the shame or embarrassment many feel about using...
Christmas 2023: watch the 13 best ads
The very best of the 2023 Xmas commercials.
Following two Christmas ad seasons significantly impacted by the pandemic (head over here to revisit the best...
Hunger Station – The Subconscious Order: let your inner appetite decide
Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
Pepsi et Coca-Cola se font la guerre pour Halloween !
Pour Halloween 2013, Pepsi a de nouveau attaqué Coca-Cola. Une créa sauvage lui répond avec génie.
L'excellent print de Pepsi pour Halloween a généré plus 300.000...
Interview of Jason Peterson: Havas’ former CCO, famous instagramer, and Kanye’s friend •
Meeting with an unusual CCO: Trapdraper.
I met Jason M. Peterson at the 2018 Cannes Lions, the day before his fascinating talk with Vic Mensa: "What Brands...
Pedigree – Caramelo: Shifting the Narrative on Mixed-Breed Dogs
In Brazil, mixed-breed dogs—affectionately known as "Caramelos"—have long been overlooked in favor of purebreds. To challenge this bias and promote responsible adoption, Pedigree, in...
Change The Ref – The Lost Class: 3,044 empty chairs never meant this much
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while...
