D&AD 2024 : 11 agences françaises primées, dont 1 Black Pencil
Les crayons les plus convoités de la publicité.
Le palmarès 2024 des D&AD (Design and Art Direction) met une fois de plus en lumière l'excellence...
Cannes Lions 2016 : les 24 Grands Prix à voir absolument
S’il ne fallait retenir que 24 campagnes sur les 43.101 inscriptions, ce serait celles-ci.
Découvrez les 24 créations qui ont survolé leurs catégories respectives aux Cannes...
Super Bowl 2021: the 19 best commercials
The trickiest Super Bowl ever.
Following a Holiday season full of unusual Christmas ads, the Super Bowl 2021 is also impacted by the pandemic. This...
Super Bowl 2025: Watch the 13 Greatest Ads
The unmissable commercials from the big game.
As Super Bowl LIX (59th!) approaches on February 9, 2025, at the Caesars Superdome in New Orleans, anticipation...
Hunger Station – The Subconscious Order: let your inner appetite decide
Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
36 Months: A Great Initiative to Raise the Minimum Age of Social Media
95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers, driven by social media overexposure, is one of the...
Interviews : le digital influence t-il la créativité ? •
Le digital a bouleversé le marketing, quid de la créativité ?
L'agence Bonus Track, spécialisée dans la synchronisation musicale, l'évènementiel, la production et le conseil...
IKEA – U Up?: A Flirt Text as a Marketing Tactic
In February 2025, IKEA Canada, via agency Rethink, launched a playful late-night activation aimed at insomniacs and restless smartphone users.
Between 10 p.m. and 5 a.m.,...
Coors Light – Coors Lights Out: a marketing home run
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
Mercado Livre – Call Of Discounts: Hunting Killer Deals in Call Of Duty
Turning a Gen Z favorite game mode into an epic hunt for killer deals.
'Prop Hunt' is Gen Z's latest obsession: a Call of...
