ADC Awards 2024 : 11 créations françaises primées
Le gratin mondial de la direction artistique.
Les grands gagnants de la 103ème édition des prestigieux ADC Awards ont été révélés hier soir lors de...
Eurobest 2020 : le palmarès français et international 🏆
Le meilleur de la créativité publicitaire européenne.
Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
Nike – Never Done Evolving: Serena’s career decoded by data
Two days after Serena Williams announced her retirement, Nike released a year-long study in the form of avatars, which showcased her commitment to staying...
Budweiser – One Second Ads: Super Fast but Super Catchy
Budweiser's "One Second Ads" campaign, developed by Africa Creative, exemplifies the brand's innovative approach to marketing by leveraging brevity and cultural resonance.
The campaign...
Budweiser détourne la data de la police pour Halloween 🍺
Une campagne qui sert de leçon.
Partenaire du "Grand Prix Data & Créativité 2019", LLLLITL vous propose de revenir chaque mois sur 1 campagne publicitaire dont l’utilisation...
Wingstop – Thighstop: hacking its own brand to boost chicken thighs
In 2021, the US faced an unprecedented shortage in wings, meaning restaurants like Wingstop had a tough challenge in front of them: what do...
Vaseline – Vaseline Verified: Reviewing Consumers’ “Hacks” With Humor and Science
Vaseline’s latest global activation, “Vaseline Verified,” pivots on the brand’s deep curiosity about how people use Vaseline Jelly in real life.
This initiative emerged...
Skip Express Lane – The Inflation Cookbook: tracking real-time food pricing data
The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with...
Cannes Lions 2017 : tous les Grands Prix
La crème de la crème des Lions 2017.
Parmi les 25 catégories et les +41.000 inscriptions des Cannes Lions 2017, certaines campagnes ont littéralement survolé...
Cannes Lions 2022: watch all the Grand Prix here
The Cannes Lions are back in Cannes.
The Cannes Lions 2022 are the first in-person "International Festival of Creativity" since 2019. Created in 1954 and...
