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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

Best Greatest Christmas Holidays Xmas Ads Commercials 2024

The very best of the 2024 Xmas commercials.  As I have done every holiday season since 2012, I’m watching all the Christmas ads released globally...
effie awards france 2024

Le gratin de l’efficacité publicitaire tricolore. Organisée par l'AACC (Association des Agences-Conseils en Communication) et l'UDM (Union des Marques), la 31ème édition des prix Effie...
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A few months ago, Madrid woke up with a question: who is Marina Prieto? That's what thousands of Spaniards asked when they came across...
cannes-lions-2024-grand-prix-winners

The World's Most Creative Campaigns of the Year.  Every year, the Cannes Lions International Festival of Creativity showcases the pinnacle of advertising and creative excellence,...
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Specsavers’ innovative audiology campaign, featuring a reimagined rendition of Rick Astley’s classic hit, has taken a bold step forward in raising awareness about hearing...
cannes-lions-2024-titanium-shortlists-winners

The most prestigious category.  The Cannes Lions International Festival of Creativity is renowned for recognizing groundbreaking and game-changing work in the advertising and marketing industry....
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How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook. We spread a...
cannes-lions-2024-palmares-france

Le plus grand festival de créativité publicitaire. Le Festival International de la Créativité, plus connu sous le nom de "Cannes Lions", est de retour pour...
cannes lions 2024 netherlands nederland dutch winners agencies brands

The World's Biggest Creativity Festival.  The International Festival of Creativity, better known as "Cannes Lions," returns for its 71st edition. It is renowned for recognizing...
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The world knows DoorDash for restaurant delivery, but with their new brand platform, Your Door to More, we wanted to showcase their ability to...