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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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AXA France identified a harrowing reality: for many women, the home—rather than being a sanctuary—can be the most dangerous place. In France, reports of domestic...
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World Cup, World Stage. Football’s biggest tournament has never looked bigger. The 2026 FIFA World Cup is set to be the largest in history:...
one-show-2021

Le festival des crayons métalliques. À l'instar des ADC 2021 et des D&AD 2021, l'édition 2021 du festival publicitaire des One Show (New York) a également...
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L'évènement qui valait 500 millions $ de publicités. À 3 semaines de la finale de football américain, la chaîne de télévision NBC avait déjà vendu...
one-show-2023-palmares-awards-grand-prix-best-of-discipline-france

The festival of the shiny pencils. A few days after ADC 2023 (check the palmarès here), the other advertising festival from the 'Creative Week',...
christmas-ads-2021

Are Christmas ads back to normal? After a very special Christmas last year following a very tough year of 2020 across the globe, and even...
best-christmas-ads-commercials-2023

The very best of the 2023 Xmas commercials.  Following two Christmas ad seasons significantly impacted by the pandemic (head over here to revisit the best...
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Launched on Global Herpes Awareness Day (13 October 2024), this public health initiative aimed to dismantle one of New Zealand’s most persistent social taboos. With...
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Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
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A legendary advertising festival. Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest...