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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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best-2022-christmas-xmas-holiday-ads

Christmas 2022: watch the 15 best ads

14 November 2022

adidas feat Oasis Original Forever The Comeback Of A Band

adidas feat. Oasis – Original Forever: The Comeback Of A B(r)and

6 July 2026

KitKat The KitKat Heist case study

KitKat – The KitKat Heist: Finding 12 Tonnes Of Stolen KitKat Bars

6 July 2026

Most brands treat crises as something to hide. But in today's media environment, unusual real-world events can generate more attention than even the largest...

clio-awards-2026-grand-prix

Clio Awards 2026: Watch the 20 Grand Prix Winners

12 May 2026

The Oscars of the advertising industry. The Clio Awards, known worldwide for their distinctive statuette trophies, have unveiled their 2026 winners, once again spotlighting outstanding...

Coors Light – Coors Lights Out: a marketing home run

6 May 2024

Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...

adc awards 2025 palmares france ddb paris mcdonalds okcc hennessy my lan rosalie havas play united 24

ADC Awards 2025 : voici les créations françaises primées

13 May 2025

Le sommet mondial de la création visuelle. Les lauréats de la 104ème édition des très respectés ADC Awards vienne d'être dévoilés, en plein cœur de...

llllitl-matthieu-etienne-nicolas-bordas-tbwa-hub-forum

Hub Forum 2012 : compte rendu en 208 infos et chiffres clés ! #HubForum

17 October 2012

Le Hub Forum, rendez-vous international de l'influence et du digital, avait lieu cette année les 11 et 12 octobre à l'Espace Pierre Cardin à...

Publicité / Marketing : les meilleures créations françaises de la semaine !

23 December 2012

DECEMBRE 2012 - WEEK 51 (17/11/2012 > 23/12/2012) Publicité / Marketing : les meilleures créations françaises de la semaine est un résumé hebdomadaire des évènements marquants de...

cannes-lions-2022-france-palmares-classement-agences

Cannes Lions 2022 : le palmarès français

19 June 2022

Les publicitaires sont de retour sur la Croisette. Après 2 années d'absence, les Cannes Lions sont bel et bien de retour sur la Côte d'Azur....

adc-awards-2024-grand-prix-winners-best-of-discipline

ADC Awards 2024: Watch the 16 Grand Prix Winners

15 May 2024

The very best of Art Direction. The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...

adc-2023-palmares-awards

ADC 2023: the big winners and greatest campaigns

18 May 2023

A legendary advertising festival. Based in of New York, the prestigious ADC (Art Directors Club) festival has just revealed its 102nd palmarès: the greatest...

super-bowl-2024-best-ads-commercials

Super Bowl 2024: watch the 12 best ads

30 January 2024

The most watched TV commercials of the year. With a viewership of around 115M million people in 2023 (maybe more this year thanks to Taylor...

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Chief Marketing Officers CMOs and Chief Communications Officers CCOs expectations in 2026

Artificial Intelligence

The 6 Key Challenges and Needs of CMOs in 2026

27 August 2026

0

fifa-world-cup-2026-most-creative-ads-advertising-marketing copy

Ambient Marketing

World Cup 2026: Watch The 26 Greatest Ads

15 July 2026

0

David Beckham FIFA World Cup 2026 advertising marketing ads sponsors

Artificial Intelligence

David Beckham: The Advertising Star of the 2026 World Cup

7 July 2026

0

cannes-lions-2026-grand-prix

Ambient Marketing

Cannes Lions 2026: Watch ALL the Grand Prix Winners

22 June 2026

0

cannes-lions-2026-palmares-france

Ambient Marketing

Cannes Lions 2026 : le palmarès français complet

22 June 2026

0

Cannes Lions 2026 - The 18 Campaigns Shortlisted for Titanium

Ambient Marketing

Cannes Lions 2026: The 18 Campaigns Shortlisted for Titanium

20 June 2026

0

cannes-lions-2026-netherlands-dutch-winners

Ambient Marketing

Cannes Lions 2026: The Complete Dutch Report

20 June 2026

0

Ambient Marketing

World Cup 2026: How Levi’s Outsmarted FIFA’s Stadium Naming Rules

14 June 2026

0

World Cup 2026 The Ad Business Behind Hydration Breaks And The Halftime Show

Digital Marketing

World Cup 2026: The Ad Business Behind Hydration Breaks And The Halftime Show

10 June 2026

0

world-cup-2026-coaches-commentators-advertising

Artificial Intelligence

World Cup 2026: Coaches And Commentators Are The New Ad Stars

9 June 2026

0

2026 World Cup Why Short Films Are Overtaking TV Commercials

World Cup 2026: Why Short Films Are Overtaking TV Commercials

8 June 2026

0

d-and-ad-2026-black-white-yellow-pencils

Ambient Marketing

D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners

20 May 2026

0

one-show-2026-grand-prix

Ambient Marketing

One Show 2026: Watch the 26 Grand Prix Winners

16 May 2026

0

adc-awards-2026-grand-prix

Ambient Marketing

ADC Awards 2026: Watch the 17 Grand Prix Winners

13 May 2026

0

clio-awards-2026-grand-prix

Ambient Marketing

Clio Awards 2026: Watch the 20 Grand Prix Winners

12 May 2026

0

Heineken The Pub That Refused To Die case study

Heineken – The Pub That Refused To Die: Saving Their Community Space

6 July 2026

0

Moncler Warmer Together Al Pacino Robert De Niro Warm Friendship

Moncler – Warmer Together: Al Pacino & Robert De Niro’s Warm Friendship

6 July 2026

0

KitKat The KitKat Heist case study

KitKat – The KitKat Heist: Finding 12 Tonnes Of Stolen KitKat Bars

6 July 2026

0

Club Deportivo The Thousand Sponsors

Club Deportivo – The Thousand Sponsors: Supported By True Fans

6 July 2026

0

DeLonghi Tiny Coffee Shops

DeLonghi – Tiny Coffee Shops: The Handcrafted Miniature Cafés

6 July 2026

0

adidas feat Oasis Original Forever The Comeback Of A Band

Ambient Marketing

adidas feat. Oasis – Original Forever: The Comeback Of A B(r)and

6 July 2026

0

Apple TV - Rebrand (case study)

Apple TV – Rebrand: When Human Craft Beats AI And CGI

6 July 2026

0

Mercado Livre - Field Barcode

Ambient Marketing

Mercado Livre – Field Barcode: The First Scannable Football Field

6 July 2026

0

Novartis - Relax Your Tight End

Ambient Marketing

Novartis – Relax Your Tight End: A Hilarious Campaign For Prostate Cancer Screening

6 July 2026

0

Heinz - Look Familiar

Ambient Marketing

Heinz – Look Familiar: Fry Boxes Resemble The Heinz Keystone

6 July 2026

0

Hyundai - Coquí Alarmed

Ambient Marketing

Hyundai – Coquí Alarmed: How A Frog Boosted Puerto Rico’s National Pride

6 July 2026

0

Association Antoine Alléno - 2036 Using The Arc De Triomphe As A Billboard

Ambient Marketing

Association Antoine Alléno – 2036: Using The Arc De Triomphe As A Billboard

22 June 2026

0

firecatchers

Ambient Marketing

Sapeurs-Pompiers – FireCatchers: Streaming Fights Wildfires

22 June 2026

0

Heineken - Tocayos Building A Namesake Franchise

Heineken – Tocayos: A Namesake Franchise Against Giants

21 June 2026

0

Vaseline Originals

Vaseline – Vaseline Originals: Turning User Hacks Into Official Products

21 June 2026

0

Comando Con Venezuela - 600K Network case study

Comando Con Venezuela – 600K Network: QR Codes To Protect Democracy

13 June 2026

0

Suncorp Insurance HAVEN by LEO Sydney Australia

Ambient Marketing

Suncorp – Haven: The Insurance Building Storm-Resistant Houses

13 June 2026

0

Sea Cleaners JCDecaux - Reverse Media Schedules case study

Ambient Marketing

Sea Cleaners & JCDecaux – Reverse Media: Reframing Branded Litter As Negative Impressions

13 June 2026

0

ASICS The Undropped Kit Co-Creating A New PE Kit With Girls

ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls

13 June 2026

0

OREO Cows by VML New York Mexico City

Ambient Marketing

Oreo – The Oreo Cows: Unusual Celebration Of The Milk-Dunking Ritual

13 June 2026

0

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