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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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When a digital label tried to erase a piece of Mexican identity, Tecate reclaimed the Gulf of Mexico the only way that matters: by...

DECEMBRE 2012 - WEEK 51 (17/11/2012 > 23/12/2012) Publicité / Marketing : les meilleures créations françaises de la semaine est un résumé hebdomadaire des évènements marquants de...
cannes-lions-2023-titanium

The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...
eurobest-2023-palmares-france-publicites-agences

Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
d-and-ad-2026-black-white-yellow-pencils

The ad industry's most coveted Pencils. The 64th D&AD Awards Ceremony, held on May 20, 2026, in London, celebrated the year’s most powerful and purposeful...
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95% of 13-17 year olds globally are on social media. Deteriorating mental health in teenagers, driven by social media overexposure, is one of the...
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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
publicites-les-plus-vues-virales-2016

20 créations qui ont séduit le public en 2016. La viralité n'est pas toujours synonyme d'un record de vues. Retrouvez ci-dessous les 10 publicités les plus...
eurobest-2025-grand-prix

Europe’s benchmark for advertising creative excellence. Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
super bowl ads 2026

Big game. Big commercials. As Super Bowl LX (the 60th anniversary!) descends upon Levi's Stadium in Santa Clara this February 8, 2026, the energy in...