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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

2024-eurobest-grand-prix

The pinnacle of European advertising creativity. Dubbed "the Cannes Lions of Europe," Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized...

Honda se lance dans le real time marketing, en répondant aux tweets #WantNewCar par une vidéo Vine personnalisée. Aux USA, le constructeur japonais Honda vient de...
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Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...

 OCTOBRE 2012 - WEEK 40 (01/10/2012 > 07/10/2012) Publicité / Marketing : les meilleures créations françaises de la semaine est un résumé hebdomadaire des évènements marquants de...
effie awards france 2024

Le gratin de l’efficacité publicitaire tricolore. Organisée par l'AACC (Association des Agences-Conseils en Communication) et l'UDM (Union des Marques), la 31ème édition des prix Effie...
eurobest-2025-grand-prix

Europe’s benchmark for advertising creative excellence. Often described as "Europe’s answer to Cannes Lions," Eurobest stands as the regional counterpart to the world-renowned festival —...
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Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral...
cannes-lions-2019-grands-prix-publicite

La crème mondiale de l'année. Récompenses ultimes du festival ultime, les prestigieux "Grands Prix des Cannes Lions" ont le pouvoir d'inscrire dans l'histoire de la publicité...
adc-awards-2024-grand-prix-winners-best-of-discipline

The very best of Art Direction.  The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...
marketing-digital-creativite

Le digital a bouleversé le marketing, quid de la créativité ? L'agence Bonus Track, spécialisée dans la synchronisation musicale, l'évènementiel, la production et le conseil...