Viral Marketing: Our Latest Posts

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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D&AD 2022: the 7 Black and White Pencils

30 May 2022

Super Bowl 2017 : les 20 meilleures publicités

31 January 2017

CeraVe – Michael CeraVe: did the Hollywood star create a skincare brand?

10 June 2024

How did CeraVe – a skincare brand developed by dermatologists – win the Super Bowl? By re-writing the Big Game Playbook. We spread a...

D&AD 2019 : le palmarès français et international •

29 May 2019

Le festival aux prestigieux crayons. Les D&AD (alias "Design & Art Direction") sont un des festivals les plus exigeants : ils distribuent peu de "Pencils", ce...

Publicité / Marketing : les meilleures créations françaises de la semaine !

23 December 2012

DECEMBRE 2012 - WEEK 51 (17/11/2012 > 23/12/2012) Publicité / Marketing : les meilleures créations françaises de la semaine est un résumé hebdomadaire des évènements marquants de...

Toutes les publicités du Super Bowl 2015

29 January 2015

La finale du Super Bowl 2015 (XLIX) aura lieu dimanche 1er février 2015, au Stade Universitaire Phoenix de Glendale en Arizona. Cette finale sportive est...

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Toutes les publicités du Super Bowl 2014

1 February 2014

Découvrez toutes les publicités créées par de grandes marques pour le Super Bowl 2014 ! Face aux Jeux Olympiques 2014 de Sotchi et à la Coupe du...

ADC Awards 2025: Watch the 17 Grand Prix Winners

14 May 2025

Celebrating the Pinnacle of Art Direction. The 104th edition of the ADC (Art Directors Club) Annual Awards spotlighted the global creative community’s finest work during...

Dove – Real Beauty Redefined for the AI Era: Challenging Artificial Intelligence Clichés

19 June 2025

To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated...

6 excellentes publicités découvertes au One Show

20 May 2017

Shortlist de pépites manquées. Tout au long de l'année, au fil de l'actualité et des festivals publicitaires, on voit passer d'excellentes créations, mais assez souvent les...

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ADC Awards 2024: Watch the 16 Grand Prix Winners

15 May 2024

The very best of Art Direction. The winners of the ADC 103rd Annual Awards were revealed last night during the Creative Week 2024, which is...

Clio Awards 2026: Watch the 20 Grand Prix Winners

12 May 2026

The Oscars of the advertising industry. The Clio Awards, known worldwide for their distinctive statuette trophies, have unveiled their 2026 winners, once again spotlighting outstanding...