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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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coinbase-super-bowl-2022-qr-code

Coinbase – Less Talk, More Bitcoin: minimalism at the Super Bowl

23 June 2022

La géniale opération marketing de Narcos qui laissera des traces •

31 August 2017

La géniale opération marketing de Narcos qui laissera des traces •

31 August 2017

Netflix compte les heures avant le retour de Narcos (saison 3), grâce à un sablier rempli de 48h de cocaïne. Coup de com magistral. Pour annoncer...

cannes-lions-2022-france-palmares-classement-agences

Cannes Lions 2022 : le palmarès français

19 June 2022

Les publicitaires sont de retour sur la Croisette. Après 2 années d'absence, les Cannes Lions sont bel et bien de retour sur la Côte d'Azur....

cristal-festival-2016

Cristal Festival 2016 : le palmarès français et les Grands Prix

19 December 2016

L'année publicitaire s'achève, découvrez-en le gratin. Les publicitaires font du ski. Entre 2 tartiflettes, le Cristal Festival 2016 a célébré la créativité publicitaire à sa...

one-show-2026-grand-prix

One Show 2026: Watch the 26 Grand Prix Winners

16 May 2026

New York’s Most Prestigious Advertising Awards. For more than five decades, The One Club for Creativity has celebrated the very best in advertising, design, innovation,...

publicites-les-plus-vues-virales-2016

Les 20 publicités qui ont marqué 2016

29 December 2016

20 créations qui ont séduit le public en 2016. La viralité n'est pas toujours synonyme d'un record de vues. Retrouvez ci-dessous les 10 publicités les plus...

super-bowl-2019-publicites-marketing-best-of

Super Bowl 2019 : les 19 meilleures publicités 🏈

1 February 2019

La crème de l'évènement publicitaire 2019. La 53ème édition du Super Bowl, la grande finale de football américain, a eu lieu ce dimanche 3 février...

Snickers est de retour en France avec Chantal Goya !

4 September 2013

EXCLU LLLLITL Snickers reprend la parole en France, via une nouvelle publicité avec au casting : Chantal Goya... Et un gremlins. Après 10 ans sans communiquer...

publicites-marketing-super-bowl-2015-1

Toutes les publicités du Super Bowl 2015

29 January 2015

La finale du Super Bowl 2015 (XLIX) aura lieu dimanche 1er février 2015, au Stade Universitaire Phoenix de Glendale en Arizona. Cette finale sportive est...

super-bowl-2014-commercials-marketing-brands-marques-publicites-spots-films-chifres-clés-2

Toutes les publicités du Super Bowl 2014

1 February 2014

Découvrez toutes les publicités créées par de grandes marques pour le Super Bowl 2014 ! Face aux Jeux Olympiques 2014 de Sotchi et à la Coupe du...

AnNahar – The Elections Edition: how saving ink and paper saved Lebanon’s elections

22 June 2022

For the first time in nearly 90 years the AnNahar publication ceased print so it could donate a day’s worth of ink and paper...

1...111213...17 Page 12 of 17

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Chief Marketing Officers CMOs and Chief Communications Officers CCOs expectations in 2026

Artificial Intelligence

The 6 Key Challenges and Needs of CMOs in 2026

27 August 2026

0

fifa-world-cup-2026-most-creative-ads-advertising-marketing copy

Ambient Marketing

World Cup 2026: Watch The 26 Greatest Ads

15 July 2026

0

David Beckham FIFA World Cup 2026 advertising marketing ads sponsors

Artificial Intelligence

David Beckham: The Advertising Star of the 2026 World Cup

7 July 2026

0

cannes-lions-2026-grand-prix

Ambient Marketing

Cannes Lions 2026: Watch ALL the Grand Prix Winners

22 June 2026

0

cannes-lions-2026-palmares-france

Ambient Marketing

Cannes Lions 2026 : le palmarès français complet

22 June 2026

0

Cannes Lions 2026 - The 18 Campaigns Shortlisted for Titanium

Ambient Marketing

Cannes Lions 2026: The 18 Campaigns Shortlisted for Titanium

20 June 2026

0

cannes-lions-2026-netherlands-dutch-winners

Ambient Marketing

Cannes Lions 2026: The Complete Dutch Report

20 June 2026

0

Ambient Marketing

World Cup 2026: How Levi’s Outsmarted FIFA’s Stadium Naming Rules

14 June 2026

0

World Cup 2026 The Ad Business Behind Hydration Breaks And The Halftime Show

Digital Marketing

World Cup 2026: The Ad Business Behind Hydration Breaks And The Halftime Show

10 June 2026

0

world-cup-2026-coaches-commentators-advertising

Artificial Intelligence

World Cup 2026: Coaches And Commentators Are The New Ad Stars

9 June 2026

0

2026 World Cup Why Short Films Are Overtaking TV Commercials

World Cup 2026: Why Short Films Are Overtaking TV Commercials

8 June 2026

0

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Ambient Marketing

D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners

20 May 2026

0

one-show-2026-grand-prix

Ambient Marketing

One Show 2026: Watch the 26 Grand Prix Winners

16 May 2026

0

adc-awards-2026-grand-prix

Ambient Marketing

ADC Awards 2026: Watch the 17 Grand Prix Winners

13 May 2026

0

clio-awards-2026-grand-prix

Ambient Marketing

Clio Awards 2026: Watch the 20 Grand Prix Winners

12 May 2026

0

Heineken The Pub That Refused To Die case study

Heineken – The Pub That Refused To Die: Saving Their Community Space

6 July 2026

0

Moncler Warmer Together Al Pacino Robert De Niro Warm Friendship

Moncler – Warmer Together: Al Pacino & Robert De Niro’s Warm Friendship

6 July 2026

0

KitKat The KitKat Heist case study

KitKat – The KitKat Heist: Finding 12 Tonnes Of Stolen KitKat Bars

6 July 2026

0

Club Deportivo The Thousand Sponsors

Club Deportivo – The Thousand Sponsors: Supported By True Fans

6 July 2026

0

DeLonghi Tiny Coffee Shops

DeLonghi – Tiny Coffee Shops: The Handcrafted Miniature Cafés

6 July 2026

0

adidas feat Oasis Original Forever The Comeback Of A Band

Ambient Marketing

adidas feat. Oasis – Original Forever: The Comeback Of A B(r)and

6 July 2026

0

Apple TV - Rebrand (case study)

Apple TV – Rebrand: When Human Craft Beats AI And CGI

6 July 2026

0

Mercado Livre - Field Barcode

Ambient Marketing

Mercado Livre – Field Barcode: The First Scannable Football Field

6 July 2026

0

Novartis - Relax Your Tight End

Ambient Marketing

Novartis – Relax Your Tight End: A Hilarious Campaign For Prostate Cancer Screening

6 July 2026

0

Heinz - Look Familiar

Ambient Marketing

Heinz – Look Familiar: Fry Boxes Resemble The Heinz Keystone

6 July 2026

0

Hyundai - Coquí Alarmed

Ambient Marketing

Hyundai – Coquí Alarmed: How A Frog Boosted Puerto Rico’s National Pride

6 July 2026

0

Association Antoine Alléno - 2036 Using The Arc De Triomphe As A Billboard

Ambient Marketing

Association Antoine Alléno – 2036: Using The Arc De Triomphe As A Billboard

22 June 2026

0

firecatchers

Ambient Marketing

Sapeurs-Pompiers – FireCatchers: Streaming Fights Wildfires

22 June 2026

0

Heineken - Tocayos Building A Namesake Franchise

Heineken – Tocayos: A Namesake Franchise Against Giants

21 June 2026

0

Vaseline Originals

Vaseline – Vaseline Originals: Turning User Hacks Into Official Products

21 June 2026

0

Comando Con Venezuela - 600K Network case study

Comando Con Venezuela – 600K Network: QR Codes To Protect Democracy

13 June 2026

0

Suncorp Insurance HAVEN by LEO Sydney Australia

Ambient Marketing

Suncorp – Haven: The Insurance Building Storm-Resistant Houses

13 June 2026

0

Sea Cleaners JCDecaux - Reverse Media Schedules case study

Ambient Marketing

Sea Cleaners & JCDecaux – Reverse Media: Reframing Branded Litter As Negative Impressions

13 June 2026

0

ASICS The Undropped Kit Co-Creating A New PE Kit With Girls

ASICS – The Undropped Kit: Co-Creating A New PE Kit With Young Girls

13 June 2026

0

OREO Cows by VML New York Mexico City

Ambient Marketing

Oreo – The Oreo Cows: Unusual Celebration Of The Milk-Dunking Ritual

13 June 2026

0

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