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Viral Marketing

Viral Marketing

Creative advertisements that primarily rely on the virality of their idea and/or message. These campaigns often heavily leverage social media platforms and garner a large number of views.

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Le meilleur de la créativité publicitaire européenne.  Surnommés "les Cannes Lions de l’Europe", les Eurobest sont en effet l'équivalent continental du prestigieux festival cannois. Tous...
Cannes Lions 2023 - les 5 campagnes françaises les plus récompensées

Le gratin tricolore 2023.  Cette 70ème édition des Cannes Lions est historique pour la France, les agences de communication françaises y ont en effet particulièrement...
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Saudi Arabia is experiencing a major digital boom. Numerous new businesses, including several food delivery apps from international giants with substantial budgets, have emerged...
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Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to...
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Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since...
Cannes Lions 2023 Grand Prix

The most creative campaigns of the year.  Out of the 26,992 entries submitted this year (up 6% from 2022!), you will find below the only...
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Le plus grand festival dédié à la créativité publicitaire.  Les mythiques "Cannes Lions" célèbrent cette année leur 70ème anniversaire. Une édition 2023 qui a reçu...
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Prehistoric meat doesn’t sound all that appetising, but it certainly is attention-grabbing. And that’s why Australian cultured meat startup Vow decided to turn the...
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People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own...
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The top campaigns of the year.  The Cannes Lions 2023 are just around the corner, and the Titanium category just revealed its shortlist, one of...